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News for the Hospitality Executive |
 Parsippany
and Egg Harbor Township, N.J. — July 23, 2012 —
Lodging Interactive
is
pleased to announce a strategic partnership with Masterminds, a
leading full-service travel and leisure creative advertising agency in
Egg
Harbor
Township, N.J. This new alliance transforms the company from an
interactive and
social media marketing agency to one offering a comprehensive set of
integrated
marketing and media planning services, from branding to
television/radio/video production
and more."We are thrilled to strengthen our interactive marketing capabilities by offering our clients Masterminds' award-winning agency services through this partnership," said D.J. Vallauri, Lodging Interactive Founder and President. "Masterminds completes our product offering enabling us to offer fully integrated online and offline marketing plans with a proven track record for getting results. Masterminds’ talent has garnered an impressive collection of awards for their work in print, TV, radio, outdoor, online, direct mail and the disciplines of guerilla and experiential marketing. Their results-oriented approach to media advertising utilizes up-to-the-minute research from Nielsen, Arbitron, Simmons, Scarborough and others to evaluate all options and achieve maximum value for our clients' investment dollars. Through its partnership with Masterminds, Lodging Interactive has the comprehensive resources to offer upgraded services to customers who require branding consultation, integrated advertising plans, award winning creative and full service media planning and management. The company's ability to provide a single point of contact ensures a truly integrated marketing solution delivering proven results for hospitality customers. "Today Lodging Interactive is a complete, one-stop-shop for everything marketing and advertising related that hotels, spa's and restaurants need to stay competitive," he said. "By expanding our product offering to now include services typically offered only by large-scale ad agencies, Lodging Interactive is creating even more value for our customers." Lodging Interactive remains focused on delivering comprehensive interactive marketing services exclusively servicing the hospitality industry, while its CoMMingle division continues to provide outsourced social media marketing services and reputation management. New agency services, powered by Masterminds, now include:
To learn more about the new suite of integrated services offered by Lodging Interactive, call 877-291-4411 ext. 701 or visit http://www.lodginginteractive.com/hotel-ad-agency-services.shtml. About Lodging Interactive Lodging Interactive is a Best Western Endorsed vendor, a proud supporter of the Hotel Sales & Marketing Association International (HSMAI), and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com About Masterminds Masterminds, established in 1986 and headquartered in Egg Harbor Township, NJ is an award winning, full service advertising agency serving travel, leisure and gaming clients nationwide. Clients range from national brands such as MGM Mirage and Pinnacle Entertainment with multi-million dollar budgets to smaller regional accounts including Pocono Mountains Tourism. Masterminds is the proud recipient of numerous industry awards including national Effie’s and HSMAI Adrian awards. The company’s website is www.masterminds1.com. |
| Contact: Barb Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected] Nancy Smith Masterminds Tel: (609) 484-0009 [email protected]
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Integrated
Marketing Plans