Hotel Online
News for the Hospitality Executive


HSMAI’s 2012 Adrian Awards Looking for the Best in Travel Marketing

Call for Entries Open for Annual Competition Honoring Excellence
in Travel Advertising, Digital Marketing and PR

McLean, Va. (July 16, 2012) – The Hospitality Sales and Marketing Association International (HSMAI) opens its call for entries today, July 16, 2012, for its 56th annual Adrian Awards , which recognize notable travel advertising, digital marketing and public relations work.

“The Adrian Awards are a way to recognize the best of the best in the promotion of the travel industry,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Our panel of judges is looking for the most creative, forward-thinking campaigns year-after-year, and we’re always inspired by what our colleagues are doing in advertising, digital marketing and public relations. When it comes to creativity, it’s time for everyone, no matter how big or small, to compete on a level playing field.”

Continuing in the tradition of the Adrian Awards, the competition is comprised of multiple categories in three entry divisions: Advertising, Digital Marketing and Public Relations.

Additionally, the HSMAI Adrian Awards specialty awards include:

  • American Express Loyalty Award – for demonstrating creativity for the loyalty concept, clarity of outreach and sustainability of the loyalty concept beyond an advertised campaign
  • Leader in Sustainable Tourism Award, presented in conjunction with National Geographic Traveler – for exemplary leadership and innovation in preserving and communicating an authentic sense of place through a wisely-managed tourism program
  • The 'World Is Your Oyster' Award: Presented by, the Hotel Tell-All – recognizing the best use of rich media to inspire travelers with accurate depictions of the unique beauty, personality, style or culture of a destination or hotel
  • TravelClick eMarketer of the Year – recognizing the best integrated eMarketing program in the hotel industry
  • Lifetime Achievement Awards – annual award given to two individuals recognizing their advertising, marketing and public relations excellence throughout their careers
  • The HSMAI Top 25 Most Extraordinary Minds in Sales and Marketing, honoring the best sales and marketing professionals in the hospitality, travel and tourism industries.
Entry submission for award consideration is handled entirely online. Entrants must complete a statement of communication and submit supporting creative materials for each entry. For complete information on submitting entries, please visit . The early deadline for entries is Sept. 10, 2012, and the final deadline is Sept. 17, 2012.

Winners of the Adrian Awards will join the ranks of recent top honorees, including last year’s Best of Show winners:

  • Advertising “Best of Show” – Hilton HHonors Loyalty Program and its agency Publicis for their "Experiences Worth Sharing" campaign
  • Public Relations “Best of Show” - Kerzner International – Atlantis Hotel, Paradise Island and its agency Laura Davidson Public Relations for the CRUSH Grand Opening
  • Digital Marketing “Best of Show” – InterContinental Hotels Group for its "Concierge Insider Guides" iPad App
All 2012 winners will be honored at the Annual Adrian Awards Dinner Reception and Gala on Jan. 28, 2013. The black tie event will take place at the New York Marriott Marquis. Winning entries will also be recognized on the Adrian Awards website in the winner’s gallery as well as in a special issue of the HSMAI Marketing Review.

“We are proud to have the greatest staff working on the greatest clients in the industry,” said agency Chairman Lou Hammond of Lou Hammond & Associates on winning 23 HSMAI Adrian Awards in 2011. “This recognition is even more meaningful in that it comes from our peers. We salute our industry and colleagues.”

Entries for the HSMAI Adrian Awards are judged by a panel of more than 200 advertising, digital marketing and public relations experts, as well as leading members of the travel community. Industry professionals can apply to join the judging panel by contacting HSMAI at or 703-506-3297.

For more information on the Adrian Awards competition please contact Ellen Wilson at, email, visit, or follow Adrian Awards news on Twitter at For information on becoming an Adrian Awards partner, contact Emi Haverkamp at 703-506-3297 or


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Lindsay Stout

Natalie Wilson

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
Also See: HSMAI to Host Second Annual Show Dedicated to Helping Growth of Industry Professionals; Registration Open for HSMAI’S MEET National Event to Occur September 5-6, 2012 in Washington, D.C. / July 2012

HSMAI Names Melissa Graves as Revenue Management Professional of the Year and Agnelo A. Fernandes as Resort Marketer of the Year / June 2012

Survey Discussing Future of Meetings Highlights Key Themes of Technology and Social Media; HSMAI Foundation Partnered with Maritz Research to Release Findings / June 2012

HSMAI Foundation to Award Scholarships to Students Pursuing Hospitality Industry Degrees; Applications Due by June 15, 2012 for the Scholarships which Have Been Awarded Annually Since 1983 / May 2012

Following the Success of National and Mid-America Events, HSMAI to Debut HSMAI’s MEET West in Anaheim, California, May 30-31, 2012 / April 2012

HSMAI Revenue Optimization Conference (ROC) to Focus on the Evolution of Revenue Management; To Occur June 25, 2012, Co-Located with HITEC in Baltimore, Maryland / March 2012

Agnelo Fernandes, Vice President of Sales and Marketing for Terranea Resort in California, Recognized by HSMAI as One of the Top 25 Most Extraordinary Minds in Sales and Marketing / March 2012

HSMAI's 55th Annual Adrian Awards Event Honors Top Individuals and Companies for Achievements in Hospitality Advertising, Public Relations, and Digital Marketing / February 2012

HSMAI Extends New MEET Format to All 2012 Events; Janine Driver, of Body Language Institute, to Keynote Series / February 2012

HSMAI Names 2012 Americas Executive Committee and Board of Directors; The Peabody Orlando’s Barb Bowden Named as Board Chair / February 2012

Eric Danziger and Mary Gendron to Receive HSMAI Lifetime Achievement Awards at HSMAI's Upcoming Adrian Awards Gala / January 2012

HSMAI Names the Top 25 Minds in Hospitality Sales and Marketing for 2011; Winners to be Honored at Reception and Adrian Awards Gala February 27, 2012 / January 2012

HSMAI Names the 29 Advertising Division Gold Award Winners, the 74 Public Relations Division Gold Award Winners and the 50 Digital Marketing Division Gold Award Winners for the Year 2011 / December 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.