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HITEC Celebrates Its 40th Anniversary in a Big Way with
Over 5,200 Attendees from 45 Countries

The Largest Gathering Since 2008

Austin, Texas (July 6, 2012) – The hospitality technology community came together in a big way last week to celebrate the 40th anniversary of the Hospitality Industry Technology Exposition and Conference (HITEC®). In attendance were over 5,200 hospitality professionals from 45 countries, a gathering HITEC hasn’t seen since 2008 in Austin, Texas. The conference addressed important issues, including social media, accommodating for mobile technology, data security and PCI Compliance, HSIA and more.

HITEC 2012, a service of Hospitality Financial and Technology Professionals (HFTP®), was held June 25–28 at the Baltimore Convention Center in Baltimore, Md. It offered a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.

"In 1952 the HFTP leadership had the foresight to see the value to integrating developing technology to improve hotel operations,” said Frank Wolfe, CAE, CEO of HFTP. “As an association designed to be an educational resource for industry professionals, HFTP hosted a technology users conference that year in Dallas to explore this growing segment, with 38 professionals in attendance. Well, the outcome of this year’s HITEC demonstrates the strength of that idea. Four decades in, and this annual event continues to be an annual highlight for this industry to discuss trends and developments."

The HITEC exhibit hall featured hundreds of exhibitors announcing new products and showcasing their signature technologies. Details on participating exhibitors and their products and services are available via the online HITEC Buyer's Guide. Also on the exhibit hall floor was the brand new version of the hands-on exhibit GUESTROOM 20X, illustrating the possibilities for the guestroom as it evolves with the growth of technology integration. This newest version takes lead with travelers' increased use of personal electronic devices and the Internet as a central resource for entertainment and information.

“As hotel guests increasingly rely on emerging technology to enhance their travel experience, GUESTROOM 20X provides a vision for the future of guestroom and hotel technology, transforming the way guests experience a hotel property. The time for hoteliers to start planning for tomorrow’s hotel is now," said Antonio DiMilia, industry director of Hospitality & Travel at Cisco, the patron sponsor of GUESTROOM 20X.

HITEC's education program officially began with the Opening Keynote from Gary Loveman, president, chairman and CEO of Caesars Entertainment who presided over one of the most successful loyalty programs, Total Rewards. Tuesday's Keynote Session featured professional hacker Josh Klein, who covered some of the most ridiculous attack attempts in the new social media age and provided tips on how to avoid infiltration. To close on Thursday afternoon, Jared Cohen, director of Google Ideas discussed how technology is part of every challenge in the world, and how it should also be part of every solution.

Recognizing innovation in the hospitality technology industry, HFTP inducted Douglas Rice, executive vice president and CEO of Hotel Technology Next Generation (HTNG), into the International Hospitality Technology Hall of Fame. Rice was recognized for his hospitality technology industry influence and his leadership with forming HTNG.

In addition HFTP recognized three industry pioneers with the Award of Merit, who were selected for having made a significant innovation or breakthrough that established a path for others in hospitality technology. Recipients were the Hon. Sir Michael Kadoorie, chairman of the Hong Kong and Shanghai Hotels, Ltd.; Warren Markwart, president of MK2 Hospitality Advisors; and Kemmons Wilson founder of Holiday Inn.

Photographs from HITEC 2012 are available on HITEC 2013 is slated for June 24–27 at the Minneapolis Convention Center in Minneapolis, Minn. For more information about HITEC, contact the HFTP Meetings & Special Events Department at, (800) 646-4387 or +1 (512) 249-5333.

About HFTP
HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to more than 4,800 members globally including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --- the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants.


Eliza R. Selig
Director of Communications
Hospitality Financial and Technology Professionals (HFTP)
11709 Boulder Lane, Ste. 110 | Austin, TX USA 78726-1832
Direct Ph: +1 (512) 220-4026
Direct Fax: +1 (512) 220-4086
HFTP Office: (800) 646-4387 | +1 (512) 249-5333 | +1 (512) 249-1533, fax|

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Also See: AHTEC @ FHC China 2012 — China’s Premiere Hospitality Technology Education Conference is Confirmed for November 2012 / June 2012

HFTP and HCAA Hong Kong Form Strategic Alliance to Increase Educational Opportunities for Hospitality Professionals Worldwide / June 2012

GUESTROOM 20X, the Futuristic Guestroom Featuring the Hospitality Industry's Innovative Technologies, Exhibit to Debut at HITEC 2012 with Cisco as Patron Sponsor / June 2012

Douglas Rice, Executive Vice President and CEO of HTNG, to be Inducted into HFTP's International Hospitality Technology Hall of Fame; Induction to Occur June 26, 2012 During HITEC 2012 / May 2012

HITEC 2012 Agenda to Tackle Gaming Industry Technology Issues; Gaming Sessions to Occur the First Day of the June 25-28 Conference in Baltimore, Maryland / May 2012

HFTP Offers a New Member Benefit - the HFTP Mobile App; Provides Easy Access to Association Information and Global Events / April 2012

Google Idea's Jared Cohen to Speak at HITEC 2012 Closing Keynote Session / March 2012

HFTP's 2012 Club and Hotel Controllers Conference to Focus on Bringing Balance to the Workplace; To Occur with HITEC, June 25-27 in Baltimore, Maryland / March 2012

HFTP Begins Development of a Global Hospitality Accounting System Users Guide / February 2012

Caesars Entertainment's Gary Loveman to Open HITEC 2012 / February 2012

Innovative Hotel Technologies Sought for Newest Version of GUESTROOM 20X; Submission Deadline for Technologies is March 1, 2012 / February 2012

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HITEC 2011 App for iPhone and Android Available for Free Download / June 2011

HITEC 2011 To Feature Two Valuable Sessions on PCI Compliance on Monday, June 20 / June 2011

Pirate Exhibitor Prevention Maintains HITEC 2011's High-Value / May 2011

Frank Wolfe, CAE to be Inducted into International Hospitality Technology Hall of Fame / May 2011

Brian L. Hightower, Certified Hospitality Technology Professional, to be Honored as 2011 CHTP of the Year During the Upcoming Hospitality Industry Technology Exposition and Conference (HITEC®) / May 2011

HFTP's 2011 Club and Hotel Controllers Conference Discusses the Latest Financial Trends and More / March 2011

HFTP Selects Baltimore, Maryland as Host for HITEC 2012 / January 2011

HITEC 2011 to Use New Method to Improve Exhibit Hall Experience; Vendors Encouraged to Book Exhibit Hall Space Before Rate Goes Up February 1 / January 2011

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Hospitality Leaders Plan 2011 HFTP Conference Education / January 2011

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Covering the Full Spectrum of a Complex Work Environment, HFTP Sets the Education Schedule for 2010 Annual Convention & Tradeshow Oct 11 – 14 in San Diego / May 2010

Recap of 2009 HFTP Annual Convention & Tradeshow / September 2009

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