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Is Conventional Thinking in a Changing Marketplace Robbing Hotels of Revenue?

Evision Worldwide CEO Vikram Singh explores the implications and solutions
at the upcoming California Hotel & Lodging Association Conferences

July 30, 2012 - Vikram Singh, CEO of Evision Worldwide, will be speaking at both the Northern California Hotel & Lodging Association Conference and the Southern CH&LA Conference on July 31 and August 2, respectively. He will be featured as the luncheon presenter at the Southern CH&LA Conference.
The Northern California Hotel & Lodging Association Conference
In South San Francisco on July 31, Vikram will present “Advanced Website Analytics For Hotels: Converting Numbers Into Action.” In this session, Vikram walks participants through the most useful features of Google Analytics, both new and old, and explains how to best use them to help meet hotel marketing goals and:
  • Avoid pitfalls like using the wrong metrics and getting lost in endless data
  • Identify the most productive and profitable online channels and traffic sources
  • Use analytics to find new markets (customers)
  • Schedule and auto-generate reports to make life easier
  • And more
Simplifying reports, getting insights and incorporating that information into marketing decisions is key to success online,” Singh says, “but analytics can also be overwhelming. That’s why it’s important to break down the data simply and focus only on the elements that hotels care about.”
It’s the same approach taken by Singh when he oversaw the publication of an article series, “Google Analytics In An Hour A Week”  (available at, written specifically for the hospitality industry.
The Northern CH&LA Conference takes place in San Francisco on July 29, 2012 at the South San Francisco Conference Center. Singh speaks at 9:45 a.m. To learn more about this conference, including its full agenda and list of speakers, visit its event page at
The Southern California Hotel & Lodging Association Conference
In Anaheim on August 2, Singh will give the luncheon presentation, “Blazing a New Trail: Success Favors the Bold in a New Digital Era.

Hotels have come to rely on comfortable but worn marketing channels and initiatives that have lost effectiveness and impact in the modern marketplace,” explains Singh. “Success will come to those properties who recognize that conventional approaches to SEO and PPC are no longer working.
Singh’s presentation will help attendees see the big picture of the modern online marketplace and recognize the ongoing changes that are making conventional thinking risky.
Online profitability today and in the future demands adaptability: shifting the way you utilize old marketing standbys, and embracing new technologies and directions like mobile and content marketing.”
The Southern CH&LA Conference takes place in Anaheim on August 2, 2012 at the Anaheim Marriott. Singh speaks at 12:15 p.m. To learn more about this conference, including its full agenda and list of speakers, visit the CH&LA website.

About Vikram Singh
A dynamic and internationally-respected speaker, Vikram delivers lectures, workshops and seminars worldwide, including an international workshop for the US Department of Commerce and featured presentations for the American Express/American Hotel & Lodging Association Educational Series. He favors topics that are often inaccessible or unfamiliar to audiences, including innovative uses of new technology, and he emphasizes action-oriented strategies that help listeners differentiate themselves in their work. Visit to learn more about Vikram.

About Evision Worldwide
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already possess and to create new revenue streams where none existed. Visit for more information.
About CH&LA
The California Hotel & Lodging Association (CH&LA) is the largest state lodging industry association in the nation and a Partner State Association of the American Hotel & Lodging Association. Its members include all segments of the lodging industry, including the California Association of Bed & Breakfast Inns - California’s largest association of professional innkeepers and certified bed and breakfast inns. CH&LA is the leading resource for communicating and protecting the rights and interests of the California lodging industry. CH&LA was established in 1893. CH&LA is on the web at


Evision Worldwide Contact:

Richard Goulde
Director of Marketing Communications
(972) 535-6140

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Also See: Is Your Hotel Facing Death by Data? Evision Worldwide CEO Vikram Singh addresses analytics at HSMAI Revenue Optimization Conference in Baltimore / June 2012

Evision Worldwide CEO Vikram Singh Will Be Keynote Speaker at Arabian Travel Market in Dubai on May 2, 2012; Expert, actionable advice on how hotels can and should create a successful online revenue optimization strategy / April 2012

Riviera Hotel & Casino Improves Online Customer Experience with Evision Worldwide / April 2012

The PERRY South Beach Hotel, Resort and Spa Achieves Spectacular Online Performance Thanks to Evision Worldwide / April 2012

The Problem With Social Media For Hotels / March 2012

Evision Worldwide Revives Crowne Plaza Times Square Hotel’s Website with Stellar Images and Informative Blog / February 2012

Evision Worldwide CEO Vikram Singh to Moderate Two Panels at Travel Distribution World Asia 2012 in Singapore / February 2012

Evision Worldwide Launches Free Online Marketing Budget Tool for Hotels / January 2012

A Groundbreaking, Milestone Year for Evision Worldwide: 2011 in Retrospect / December 2011

Evision Worldwide Partners Launches Comprehensive Digital Marketing Campaign for Crowne Plaza Times Square Hotel / May 2011

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