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Cindy Hill Appointed as Director of Sales and Marketing for
the 400-room
W San Francisco in California

SAN FRANCISCO (July 26, 2012)
– W San Francisco is pleased to announce the appointment of Cindy Hill as the hotel’s new director of sales and marketing.  An instrumental force in the 1999 launch of W San Francisco, where she first served as director of sales, Hill is ideally situated to enhance the sales and marketing strategies at one of the city’s premier luxury hotels.  In her new role, Hill will be tasked with developing innovative initiatives to boost awareness, sales and market share while simultaneously garnering new business opportunities in existing and emerging markets.

“We are thrilled to welcome Cindy to the team at W San Francisco, said Michael Pace, general manager of W San Francisco.  “Her impressive background in the luxury hospitality industry – especially her extensive experience in sales and marketing with the W brand – uniquely qualifies her for this position and makes her an incredible asset to our team.  We are eager to leverage Cindy’s talents as we are confident that she will be instrumental in leading the next chapter of growth for W San Francisco.”

Hill returns to W San Francisco with more than 22 years of sales and marketing experience in the hospitality sector.  Most recently she was the opening marketing director for W Austin Hotel and Residences, where she earned Starwood Hotels’ Sales Leader of the Year for North America. Prior to that, Hill acted as director of brand management for North America openings for Starwood’s Luxury and Design Brands including W, St. Regis, Le Meridien and The Luxury Collection, based in Chicago. She worked closely with Starwood’s New Builds and Transitions team and oversaw the marketing and launch efforts for the openings of nine W and two St. Regis properties, all within a two-year period.  Additionally, Hill assisted with the launch efforts for W Doha, W Maldives, W Hong Kong and W Santiago.

“It is thrilling for me to come full circle and arrive at W San Francisco, where I started my career with Starwood,” said Hill.  “I look forward to building on the dynamic momentum that W San Francisco has created through the recent transformation of its social spaces and the launch of W’s new concept restaurant, TRACE, and reaching new milestones for this global hospitality leader.”

W San Francisco is the ultimate urban hotel located in San Francisco’s stylish SoMa district. Boasting more than 400 guest rooms, W San Francisco offers contemporary design, breathtaking views, state-of-the-art meeting rooms and banquet spaces, a forward-thinking approach to sustainably, two lively bars – the Living Room Bar and UPSTAIRS bar, and the newly opened TRACE featuring Executive Chef Paul Piscopo’s socially responsible cuisine created with ingredients obtained from local purveyors. W San Francisco was recently named to San Francisco magazine’s “Best of the Bay” list for 2012.

More information and reservations are available at or (415) 777-5300.

About W San Francisco
Located in the heart of the SoMA district, W San Francisco is the ultimate urban oasis, with panoramic views of the city’s skyline and a breathtaking view of the Bay Bridge.  W San Francisco’s chic and contemporary style is mixed with Asian influences and whimsical touches such as Chinese checker boards and framed origami butterflies made from old San Francisco trolley tickets, symbolizing the hybrid of an iconic American city and its marriage with Asian culture.  With over seven state-of-the-art meeting room and banquet spaces, W San Francisco can accommodate every meeting planner’s needs.  The Living Room and meeting rooms include chic metro sleeping pods and a glowing fireplace, a perfect gathering spot for cocktails or an energizing place to work.  Centrally located and minutes from Union Square, W San Francisco is in a prime location that is walking distance to key interest points such as the San Francisco Museum of Modern Art, Yerba Buena Gardens, and the waterfront.  A favorite venue for art exhibitions, film screenings, fashion gatherings and music events, W San Francisco has firmly established itself as the most hip, stylish and forward-thinking luxury hotel in the city.

Nicole Kraft
Glodow Nead Communications
San Francisco • New York • Singapore
O: 415.394.6500
C: 248.763.6588

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