News for the Hospitality Executive |
(MUNICH and DALLAS – August 17, 2012) TrustYou, online reputation management market leader for the hospitality industry, announced that it has entered an agreement with TripAdvisor®, the world’s largest travel site*, as global authorized partner. The new partnership will give TrustYou clients the ability to monitor their TripAdvisor reviews in 23 languages through the TrustYou reputation management tool. TrustYou users have access to a comprehensive report, granting TrustYou’s 10,000 world-wide clients, which include some of the most recognized names in the hospitality industry – Accor, Starwood, Marriott, Omni, Mövenpick and The Ritz London – 24/7 insights into new reviews and a summary of other TripAdvisor performance metrics. This gives clients the ability to track their online reputation and analyze guest feedback in real-time. “We believe it is
increasingly important for hoteliers to monitor consumer feedback and
respond
to user reviews if they want to be better positioned to understand
their customers’
needs in the era of social media,” said Severine Philardeau, Vice
President,
Global Partnerships at TripAdvisor. “This partnership shows
TripAdvisor’s
commitment to providing hoteliers with the most up-to-date and accurate
information to understand what guests are saying about their stay,
respond to
their reviews, and improve their service.” “We want to
provide the hospitality industry with the most valuable, actionable
customer
intelligence available in the industry and this partnership with
TripAdvisor
was absolutely necessary to achieve that goal,” said Benjamin Jost, CEO
and
co-founder, TrustYou. Jost continued, “Hoteliers must
embrace
online traveler feedback. Social media and online reviews are
here to
stay. The winners and losers will be decided by those that
find the
right tools and take the right actions to ‘listen’ and ‘understand’
what their
customers are already telling them they like and don’t like.” “As a global
leader in hospitality, we are compelled to provide our guests with an
experience that beats their expectations upon each and every visit,”
said
François Dung, Vice President consumer intelligence at Accor.
“The
TripAdvisor-TrustYou partnership gives Accor a significant advantage in
conducting the analysis necessary to improve operations, train our
global
staff, raise service levels and drive incremental revenue.” Studies show 70%
of consumers trust online opinions. TrustYou is the standard for
reputation in
the hospitality industry and measures and analyzes global sentiment for
more
than 400,000 hotels worldwide and 100 million reviews in 23
languages. Here is how clients benefit:
Not a client? First time clients can
use the code TYTA2012 when
speaking to a TrustYou advisor to get 15%
off if they enroll by September 30, 2012. Email us or call your local rep
to get started! About
TripAdvisor TripAdvisor, Inc. (NASDAQ: TRIP) manages and
operates
websites under 19 other travel media brands, and together the sites
attract
more than 69 million unique monthly visitors.** TripAdvisor's
travel
media brands include www.airfarewatchdog.com,
www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com,
www.independenttraveler.com,
www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn. *Source: comScore
Media Metrix for TripAdvisor Sites, Worldwide, May 2012 **Source:
comScore Media Metrix for TripAdvisor Inc. and its
subsidiaries,
Worldwide, May 2012 About TrustYou TrustYou offers
free online customer satisfaction surveys and SaaS analytics
dashboards that capture sentiment and opinions from millions of
comments from
sources like Tripadvisor, Facebook, Google+, Twitter, Yelp, etc. across
23
different languages. TrustYou already has more than 10,000 customers
and
partners in 60 countries among them companies like Accor, Marriott,
Starwood,
Hard Rock Cafes, Best Western Hotels, Holidaycheck, Micros-Fidelio and
many
others. TrustYou’s headquarters are in Munich, Germany and Dallas, USA
with
further representatives in the U.K., the Netherlands, France, Central
Europe,
Asia and Australia. To learn more about TrustYou visit www.trustyou.com. ©2012 TrustYou, All rights reserved |
Contact:
Dean Schmit TrustYou / Review Analyst [email protected] www.trustyou.com |
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