Hotel Online 
News for the Hospitality Executive


Price Fixing Claims Go International; New U.S. Lawsuit Filed Alleges
Travel Websites and Major Hotel Groups Conspired to Fix Rates

By Hugo Martin, Los Angeles TimesMcClatchy-Tribune Regional News

Aug. 20, 2012--Some of the largest hotel companies have conspired with online travel agencies to fix hotel prices, a lawsuit filed Monday alleges.

The suit, filed in a U.S. District Court in San Francisco, alleges that Hilton Hotels, Sheraton Hotels & Resorts, Marriott International and others conspired with Expedia, Travelocity and a subsidiary of Priceline, among others, to fix hotel prices across the country.

The suit was filed by Seattle law firm Hagens Berman on behalf of two men, Nakita Turik from Chicago and Eric Balk of Cedar Falls, Iowa, who both booked hotel rooms using travel websites over the past two years. Hagens Berman has a long history of pursuing class-action consumer suits.

Representatives for the hotel companies and the travel websites could not be reached for comment Monday.

Many travel websites say they pass low hotel rates on to consumers by buying blocks of unsold rooms. But the lawsuit claims that as part of an agreement to work together, hotels set a minimum room rate that online travel websites could offer to consumers.

Hotels agree to the fixed prices for fear of losing the business brought in by online travel websites, the suit claims.

"The large online travel sites, working with hotel chains, have created the illusion that savvy consumers can spend time researching hotel rates online to find good deals,” Steve Berman, managing partner and co-founder of Hagens Berman, said in a statement. “The reality is that these illegal price-parity agreements mean consumers see nothing but cosmetic differences and the same prices on every site.”

The suit asks the court to order the hotels and travel sites to pay unspecified damages and legal fees. It also asks the court to impose an injunction, preventing the hotels and websites from further price fixing.


(c)2012 the Los Angeles Times

Visit the Los Angeles Times at

Distributed by MCT Information Services

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here 

 To Learn More About Your News Being Published on Hotel-Online Inquire Here

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.