Hotel Online
News for the Hospitality Executive


HSMAI Relaunches Enhanced Website

 HSMAI's Foundation Sponsors Knowledge Center Offering Expanded, Segmented Content

McLean, Va. (August 22, 2012) – The Hospitality Sales and Marketing Association International (HSMAI), today announces the re-launch of its website – – featuring a new Knowledge Center, fueled by the HSMAI Foundation, featuring insights, tools and resources segmented for fueling sales, inspiring marketing and optimizing revenue.
“As the travel and hospitality industry’s leading professional association, we have strived to develop all aspects and tools of our organization, including our website, with our members and those in our industry in mind and to provide them with the latest resources for professional and business development,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The resource-rich site provides a clear road map and robust search engine to insights, not just information.”

Throughout the past year, HSMAI has unveiled several enhancements, including its new mission; a fresh logo that symbolizes HSMAI’s three core pillars: fueling sales, inspiring marketing and optimizing revenue; a restructured digital weekly newsletter, HSMAI Insights, that delivers relevant and timely insights to members with sections specifically focused on its three core pillars; as well as a new name and mission for the organization’s renowned conference series HSMAI’s MEET, formerly Affordable Meetings.
Gilbert added, “The concise website, which we feel will be an invaluable resource, is one of the final pieces of our rebranding, and all of the enhancements we’ve made over the past year support our commitment and our mission: To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue."
The tablet and mobile-friendly revamped website now includes:

  • The Knowledge Center: Fueled by the HSMAI Foundation, this pivotal tool is the successor to the eConnect site and will offer HSMAI members exclusive resources including templates, insights, articles, multimedia presentations and white papers from HSMAI and leading industry publications and experts. All items in the Knowledge Center are accessible by search, with some content restricted to HSMAI members only. Members can save items to their own libraries and even rate or comment on posted materials.
  • My HSMAI: My HSMAI is now each member’s personalized page. Members can keep track of their membership details including when to renew, see what’s new based on set content preferences, visit chapter websites, search for fellow members and more.
  • Trends & Research:  Trends & Research area details the most-recent Foundation initiatives, research and publications.
  • Career Development: Members and industry professionals can access details on how to attain one of HSMAI’s highly regarded certifications and stay abreast of webinars and other educational opportunities through HSMAI University.
  • Events: Site visitors can now access a bank of upcoming HSMAI, chapter and industry events, and view a calendar of upcoming events, webinars, conferences and executive roundtables.
  • News: Features news from HSMAI including press releases, photos from events; video interviews with HSMAI leaders, links to where HSMAI is “In the News,” as well as resources for the media.
“The overall website is structured for HSMAI members to make the most of their membership, personalize it to their preferences and to provide industry professionals access to resources offered by HSMAI and the HSMAI Foundation,” said Fran Brasseux, Executive Vice President, HSMAI, CHSE, CHBA.  “The HSMAI Foundation is proud to be part of this important new industry resource, and our board is passionate about funding research and special reports to provide insights and knowledge to help sales and marketing professionals continually drive revenue opportunities.  The new website delivers visitors with additional structure and customization of news content, the ability to differentiate among HSMAI’s primary pillars, and offers enhanced search and sort capabilities.”

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and
About HSMAI Foundation
Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. For more information on the HSMAI Foundation, a 501 (c) (3) organization, visit

Lindsay Stout

Natalie Wilson

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
Also See: HSMAI’s 2012 Adrian Awards Looking for the Best in Travel Marketing; Call for Entries Open for Annual Competition Honoring Excellence in Travel Advertising, Digital Marketing and PR / July 2012

HSMAI to Host Second Annual Show Dedicated to Helping Growth of Industry Professionals; Registration Open for HSMAI’S MEET National Event to Occur September 5-6, 2012 in Washington, D.C. / July 2012

HSMAI Names Melissa Graves as Revenue Management Professional of the Year and Agnelo A. Fernandes as Resort Marketer of the Year / June 2012

Survey Discussing Future of Meetings Highlights Key Themes of Technology and Social Media; HSMAI Foundation Partnered with Maritz Research to Release Findings / June 2012

HSMAI Foundation to Award Scholarships to Students Pursuing Hospitality Industry Degrees; Applications Due by June 15, 2012 for the Scholarships which Have Been Awarded Annually Since 1983 / May 2012

Following the Success of National and Mid-America Events, HSMAI to Debut HSMAI’s MEET West in Anaheim, California, May 30-31, 2012 / April 2012

HSMAI Revenue Optimization Conference (ROC) to Focus on the Evolution of Revenue Management; To Occur June 25, 2012, Co-Located with HITEC in Baltimore, Maryland / March 2012

Agnelo Fernandes, Vice President of Sales and Marketing for Terranea Resort in California, Recognized by HSMAI as One of the Top 25 Most Extraordinary Minds in Sales and Marketing / March 2012

HSMAI's 55th Annual Adrian Awards Event Honors Top Individuals and Companies for Achievements in Hospitality Advertising, Public Relations, and Digital Marketing / February 2012

HSMAI Extends New MEET Format to All 2012 Events; Janine Driver, of Body Language Institute, to Keynote Series / February 2012

HSMAI Names 2012 Americas Executive Committee and Board of Directors; The Peabody Orlando’s Barb Bowden Named as Board Chair / February 2012

Eric Danziger and Mary Gendron to Receive HSMAI Lifetime Achievement Awards at HSMAI's Upcoming Adrian Awards Gala / January 2012

HSMAI Names the Top 25 Minds in Hospitality Sales and Marketing for 2011; Winners to be Honored at Reception and Adrian Awards Gala February 27, 2012 / January 2012

HSMAI Names the 29 Advertising Division Gold Award Winners, the 74 Public Relations Division Gold Award Winners and the 50 Digital Marketing Division Gold Award Winners for the Year 2011 / December 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.