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News for the Hospitality Executive


Hospitality Marketing Exchange Workshop to Help Hoteliers
Maximize Online Revenue

Google Travel executive to keynote hands-on learning experience provided by Digital Alchemy
and GCommerce to help hotels increase digital presence

Fort Worth, TX — August 14, 2012 — On Wednesday, September 12th, 2012, the brightest digital marketing minds from Google Travel, Digital Alchemy and GCommerce will present hoteliers with concrete steps to impact their “Digital Blueprint” at the Hospitality Marketing Exchange conference. The interactive one-day event will be held at The Hotel at Arundel Preserve in Hanover, Maryland, with a central theme of maximizing online revenue through an exchange of best practices.
The Hospitality Marketing Exchange seminar was created to fill an education void hoteliers experience when it comes to marketing their property through internet-based tools, such as email marketing and social media. Trends show that in 2011, 49.1% of hotels shifted money from offline marketing budgets to online marketing. With more money being spent online, it is important for hoteliers to understand what activities provide the best return and how to implement them.

Those who attend Hospitality Marketing Exchange will learn how to effectively lay their property’s online presence foundation, how to manage their online presence in order to maximize website visitors, covert website visitors to guests, and retain those guests as loyal customers. Topics covered in training will include current trends in the travel industry, SEO/SEM best practices, website do’s and don’ts, display advertising and remarketing, eCRM, email marketing, and social media marketing.

The event features keynote speaker Marco Reginelli of Google Travel. As the face of Google Travel and part of HSMAI’s Digital Council, Reginelli helps hotels leverage the power of new online channels for acquiring and retaining customers by identifying strategic shifts in online user behavior.

“As hotel marketing becomes less traditional and increasingly catered toward an online generation, there is no better time to teach hoteliers how to stay up with the latest digital marketing methods,” stated Don Hay, Digital Alchemy CEO. “There is a simple way to maximize online revenue if you’re willing to learn a few new tricks. This conference will provide hoteliers the opportunity to get hands-on with the exchange of ideas between industry leaders and peers, while leaving armed with knowledge that will benefit their bottom line.”

Registration is required to attend Hospitality Marketing Exchange. Early-bird rates are available now through August 15th. To sign up for Hospitality Marketing Exchange, visit  More information on the agenda and guest speakers is also available on the website.
About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit
GCommerce | GCommerce is a digital marketing company serving the hospitality, travel, and resort real estate industries since 2002. They combine high tech, cutting-edge strategies with high-touch, hands-on service to achieve dramatic results. They provide customized strategies and tactics that drive premium results to meet the unique needs of each client. Each service is designed to work in symphony with a global strategy to gain both awareness and sales results through the web. The team thrives in the core competencies of Interactive Strategy, Website Development, Search Engine Optimization & Marketing, Social Media Marketing, Online Media Services, and Merchandising and Distribution. For more information, visit
The Hotel at Arundel Preserve | “A place in the heart of it all”, this unique boutique hotel located between BWI, Hanover and Annapolis offers accommodations with modern decor and high-tech amenities. The Hotel at Arundel Preserve is a full-service boutique hotel conveniently located in Hanover, MD. From the elegant Chesapeake ballroom to state-of-the-art A/V equipment, a meeting or conference at The Hotel at Arundel Preserve is anything but “business as usual.” For more information, visit

For more information, contact:

Susan Harman
VP / Global Sales
Digital Alchemy
Tel: +1 817-204-0841

Matt Farinelli
Business Development Coordinator
Tel: +1 435-214-5130

Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 407-905-0608

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Other Digital Alchemy News:

Digital Alchemy's New Campaign Central is Virtual Headquarters For Hotel e-Marketing; Central dashboard interface offers at-a-glance and in-depth reporting of e-marketing communications data for hotels / August 2012
Digital Alchemy CRM Helps Grand Heritage Hotel Group Effectively Manage Multi-Property Messaging; Comprehensive cloud-based CRM module makes it easy for hotel groups to coordinate consistent communication, even with varied property management systems. / July 2012
Digital Alchemy CRM Lets Madison Concourse Hotel Connect With Guests Quickly, Personally; Comprehensive cloud-based CRM module turns guest communications into hospitality gold for upscale Wisconsin hotel. / May 2012

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