Cancun, Mexico (August 3, 2012) – The Cancun Convention & Visitors Bureau (CVB) welcomes the first Hard Rock Hotel to the area with the opening of Hard Rock Hotel Cancun. Formerly, Cancun Palace, this resort will be officially re-flagged today, marking the official rebranding of this property.

Hard Rock Hotel Cancun blends a luxurious style and substance with Hard Rock’s spirit of rock n’ roll. Exclusively marketed by the All Inclusive Collection, this property is owned and operated by an affiliate of the company by means of licensing agreements from Hard Rock International.

Sitting on a beachfront property, this location features unmatched, all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more. Hard Rock Hotel Cancun offers Hard Rock’s signature Rock Star Suites and showcases an extensive collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout.  This Cancun property will also include the renowned Rock Spa® and the groundbreaking Sound of Your Stay® program, designed to provide guests with a unique and all-encompassing music experience during their stay.  Additionally, in keeping with the Hard Rock tradition, this property will host an ongoing schedule of live concerts, celebrity-driven events and other exciting on-site activities.

Ideally located in the heart of the famous Cancun Hotel Zone, the all-inclusive Hard Rock Hotel Cancun offers guests 601 rooms, all featuring private balconies and water views, five restaurants including a new Brazilian steakhouse, five bars and lounges, a spa with outdoor palapa-style massage areas, an expansive poolscape and meeting facilities including a 16,408-sq.-ft. convention center.

For additional information on the All Inclusive Collection’s new, all inclusive Hard Rock Hotels in Mexico, please visit www.hrhallinclusive.com or call 888-680-7625.

About Cancun
Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. It is Mexico’s number one tourist destination and is known all over the world for its spectacular beaches, unique beauty and breathtaking turquoise waters.

Cancun’s shoreline recently underwent a $71 Million Dollar makeover, that featured 1.3 billion gallons of sand to renovating the Hotel Zone’s seashore.  The most popular tourism destination in Mexico and Latin America has also added to its sun, beach, and nightlife, by creating a unique five-day route that will offer visitors a chance to experience adventure and interaction with nature. Cancun and the Treasures of the Caribbean invite travelers to discover the vast natural, cultural and gastronomical cultures of Puerto Morelos, and the four islands of the Mexican Caribbean: Holbox, Isla Mujeres, Contoy and Cozumel. Cancun is a multifaceted destination that combines nature, historical Mayan Culture, glamour, luxury and world class tourism with the seduction for adventure, the passion for paradisiacal nature and the enchantment of gastronomical magic.

For more information, visit the Cancun Convention and Visitors Bureau website at: www.cancun.travel. Follow us on Twitter @CancunCVB, “LIKE” us on Facebook page at http://www.facebook.com/cancuncvb browse through our videos on YouTube at: http://www.youtube.com/user/cancuntravel and share your pictures of Cancun on our Flickr site at: http://www.flickr.com/photos/22572360@N07/.

About All Inclusive Collection
The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean,  including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all-inclusive Hard Rock Hotel) and three Mexico properties currently operating as Cancun Palace (soon to be reflagged Aug. 1, 2012, as Hard Rock Hotel Cancun), Vallarta Palace (soon to be reflagged Aug. 1, 2012, as Hard Rock Hotel Vallarta) and Aventura Cove Palace and Aventura Spa Palace (soon to be rebranded Hard Rock Hotel Riviera Maya early 2013). These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and plans to expand its portfolio in Mexico and the Caribbean with new luxury properties that will continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com .

About Hard Rock International
With a total of 173 venues in 53 countries, including 138 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.