 Atlanta – May 8, 2012 – Softscribe Inc., an
Atlanta-based technology
public relations firm, announced that it earned a 2012 Communicator
Award
of Distinction in the Writing category. The International Academy of
Visual
Arts (IAVA) selected from more than 9,000 worldwide entries. It
bestowed
Communicator Awards on “work that made a lasting impact” with marketing
and
communications excellence.
Michael Squires,
president of Softscribe Inc.
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IAVA
recognized Softscribe for an online customer
viewpoint entitled “Hotels,
Guests Shift to Behavioral eAdvertising” for
then-client Cendyn. The narrative explains
how behavioral targeted advertising—the hottest trend in online
ads—benefits
both the hospitality industry and consumers. Softscribe helps clients
shorten
the sales cycle and find customers faster through strategic public
relations
and content
marketing campaigns. The company’s technology clients target the
hospitality
and travel, casino gaming, multifamily, government, and related markets.
“The honor of receiving a Communicator Award of
Distinction is a solid validation of our philosophy,” said Michael
Squires,
president of Softscribe Inc. “Well-crafted, creative writing is one way
we
distinguish our clients’ offerings and increase their sales. This is
essential
in the ‘attention age,’ where we have three seconds to grab a potential
customer’s notice online. We make our writing relevant by focusing on a
‘buyer
persona’—the real human being on the other end of the computer, and how
he or
she makes a purchasing decision.” |
 About Softscribe Inc.
Softscribe Inc. is a human
oriented sales messaging
corporation. We help technology companies targeting the hospitality and
travel,
government, multifamily, and related markets shorten the sales cycle
and find
customers faster. To do this, we leverage over 12 years of proven
experience and innovation, domain expertise, and long-term
relationships. Our effective,
client-tailored public relations and content marketing programs apply
SEO and
social media to achieve clients’ business goals. Our BEAM
methodology
applies Buyer personas, online Environment, Awards, and Mainstream
media
coverage to help our clients increase sales and influence. We are proud
of our
best-in-class clients and would like to help you, too.
For more information please visit www.softscribeinc.com.
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