News for the Hospitality Executive |
ATLANTA, GA – May 15, 2012 – The Rainmaker Group,
a world leader in automated forecasting and profit optimization
software and
services for the hospitality industry, announces that Omni Hotels & Resorts has
agreed to pilot its new GroupREV™
group forecasting and pricing software at four locations over the next
two
months. The four locations, chosen based
on their large volume of group business and diverse mix of customer
segments, are
Fort Worth, Texas; San Diego, California; Washington, DC; and
Pittsburgh,
Pennsylvania.
A standalone solution tailored to meet the needs of both traditional and casino hotels, GroupREV provides a scientific modeling and elasticity-based approach to solving the many longstanding challenges associated with group forecasting and pricing. “We started developing GroupREV quite a while ago in response to demand for a group forecasting and pricing solution for hotels that caters primarily to groups and conventions and because no existing product leveraged a science-based approach,” said Tammy Farley, principal of Rainmaker. “Since August 2011, our scientists and analytics teams – with the strong, collaborative support of our longtime, valued partner, Omni Hotels & Resorts – have continued to fine-tune the methodology to identify the best data and metrics to use in determining group pricing.” Although GroupREV will work with any revenue management system, for the Omni Hotels & Resorts implementation, GroupREV will be tied to Rainmaker’s GuestREV revenue management system, which ties in with Omni’s central reservations system. GroupREV will receive nightly extracts from Omni’s sales and catering system, which is also used to manage all of Omni’s group bookings. All of this information is used by GroupREV to determine optimal pricing. Omni Hotels & Resorts, which includes 50 distinct luxury hotels and resorts in leading business gateways, meeting and leisure destinations across North America, is a natural for this new group forecasting and pricing tool. Approximately 50 percent of its revenues comes from group business; the other half from individual travelers.
Reynolds,
a 24-year hospitality industry veteran,
considers GroupREV a win-win
business proposition. Reynolds
says it may take six to nine months, perhaps even 12 months in some
cases, to
be able to assess the full benefits of the GroupREV
system’s power and promise – primarily due to the long lead times
required in
group business. But, she says, “We anticipate that it’s going to
measure up to our expectations.
Rainmaker has done a very nice job partnering with us, and we are
confident
that as we bring them feedback, they’ll incorporate that learning into
the
scientific process.”
About Omni Hotels & Resorts Omni
Hotels & Resorts creates genuine, authentic guest experiences that
take
guests on “A Total Departure” to 50 distinct luxury hotels and resorts
in
leading business gateways and leisure destinations across North
America. From
exceptional golf and spa retreats to dynamic business settings, each
Omni
showcases the local flavor of the destination while featuring
four-diamond
services, signature restaurants, Wi-Fi connectivity and unique wellness
options. Known for its award-winning, personalized service, Omni leaves
a
lasting impression with every customer interaction, with a heightened
level of
recognition and rewards delivered through its Select Guest loyalty
program and
the company’s “Power of One” associate empowerment program. Earlier
this year,
Omni’s loyalty program was further expanded with the launch of the GHA
Discovery® loyalty program expanding numerous benefits on a
worldwide basis as
a member of the Global Hotel Alliance. The brand is frequently
recognized by
top consumer research organizations and leading media outlets. To get
additional information or book accommodations, visit omnihotels.com or
call
1-800-The-Omni.
About Rainmaker The Rainmaker Group is the market leader in
profit optimization solutions for the Gaming & Hospitality and
Multifamily
Housing industries. Rainmaker software, coupled with professional
business
consulting services, helps operators of casino hotels and other
hospitality enterprises
secure the most valuable customers to increase their profitability and
enables
multifamily housing operators to maximize revenue from apartment
leases.
Rainmaker is a Microsoft Gold Certified Partner and leverages
cutting-edge
research in order to bring customers the most sophisticated solutions
to their
revenue management challenges. Adopted by industry leaders and niche
players
alike, Rainmaker solutions provide clients a strategic advantage in
achieving
the highest profitability from their assets. Gaming/Hospitality clients
include
leading casino/hotel organizations such as Atlantis The Palm Dubai,
Caesars
Entertainment, Isle of Capri Casinos, MGM Resorts International, Omni
Hotels
& Resorts, Revel, Wynn Las Vegas and many others. Multifamily
housing
clients include leaders such as Archstone, AvalonBay Communities,
Equity
Residential, Gables Residential, Post Properties, Mid-America Apartment
Communities and more. Headquartered in
northern Atlanta, GA, Rainmaker is an innovator and thought leader in
the
highly specialized revenue optimization field. In 2011, Inc. magazine
ranked
Rainmaker among America’s top 5,000 fastest growing, privately held
companies. For more information, visit www.LetItRain.com.
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For
Further Information Contact: Nancy Nevins, Director of Marketing The Rainmaker Group (678) 578-5728 [email protected] Media Contact: Greg Houston, Principal DeanHouston, Inc. (513) 421-6622 [email protected]
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