News for the Hospitality Executive
Does Your In-Room Programming Speak to International Travelers?
If your hotel strives to provide the in-room entertainment services your guests want,
then it's time to add NHK World TV -- an HD and SD English-language
broadcasting service -- to your TV Channel lineup;
Visit NHK World TV in Booth 1231 at HITEC June 25-28 at the Baltimore Convention Center
Tokyo — May 15, 2012 — When it comes to IT investment projects for 2012, guestroom technologies is topping the list, according to the 2nd Annual Lodging Technology Study conducted by Hospitality Technology magazine. Hotels and brands focused on attracting international travelers need to be mindful to offer relevant in-room content and HD programming. For the very first time, Japan’s sole public broadcaster, operating the country’s largest national and international television network, is coming to the Hospitality Industry Technology Exposition & Conference (HITEC) June 25 to 28 at the Baltimore Convention Center. NHK World TV will feature its popular HD- and SD-based English-language broadcasting service, consisting live news from around the world at the top of every hour followed by Asian lifestyle programs, at HITEC in Booth 1231.
"The guestroom TV is proving to be more valuable than ever before as guests rely on it to deliver content, information and media on demand," said Jay Campbell, NHK World TV U.S. contact. "While hoteliers are investing heavily in expanding their in-room content and entertainment options this year, it's important that they do not overlook the desires of their international guests. Today's global travelers need an international perspective including Asia, and NHK World TV is able to deliver that and so much more."
NHK World TV is a news and lifestyle channel produced fully in English and broadcast 24 hours a day from Tokyo. It brings the culture, art, music, anime, business, fashion, travel, cooking, science and other Asia-focused programming that travelers from this region prefer. And, it's broadcast in both high-definition and standard-definition formats.
Consider this data provided by the U.S. Travel Association:
According to the 2012 Lodging Technology Study, in terms of television content, 43% of hotels already offer some form of HDTV, and 18% have plans to install or upgrade their HDTV content offering in the next 6 months. Hoteliers shopping HITEC for enhanced in-room entertainment and HDTV offerings to better meet the demands of all guests -- including international travelers -- should visit NHK World TV in June.
To pre-schedule an appointment, email Jay Campbell at email@example.com or call (201) 666-5131.
NHK (Japan Broadcasting Corporation) is Japan's sole public broadcaster, operating the country's largest national and international television network. In Japan, NHK offers four TV channels (two terrestrial; two satellite, All channels are digital HD), and three radio services. NHK also operates two international television channels NHK WORLD TV (English, HD, 24/7) and NHK WORLD PREMIUM (Japanese,24/7) and offers international radio services in 18 languages. NHK WORLD TV can be viewed by more than 150 million households worldwide.
(440) 930-5770 Direct
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Broadcasting Giant Coming to HITEC; NHK World, Japan's sole public
broadcaster, will debut its international news/lifestyle/entertainment
services at the Hospitality Industry Technology Exposition &
Conference June 25-28 / April 2012