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Destination Marketer Updates Brand to Reflect Company's Evolution

Sarasota, Fla. (May 10, 2012)
- The history of Miles Media can be traced back more than 50 years to a garage in Sarasota, Fla., when a hotel clerk printed his first local area travel guide.   In the time since, the company grew into the largest marketer of destinations in the country, added a hospitality marketing division and acquired a destination marketer in Colorado.   As a result of this growth, the company is updating and consolidating its various brands as it continues to add new clients, both domestic and international. 
Roger Miles, company president and CEO, announced that the company will unify its offices and divisions under one brand - Miles.
"We are adopting a single corporate identity and a new logo for our destination and hospitality marketing efforts," stated Miles. "We see this as an important step in our continuing effort to present a clear, strong and unified message where our services are offered."
Previously, the company operated as Miles Media.  Three years ago, the company's hospitality marketing division was launched as Miles360.  Then last year, the company acquired Weaver Multimedia in Colorado and operated that office as Miles|Weaver. 
In addition to changing the company's brand and logo, the new Miles website will be 
"We felt the new website address symbolized our relationships both with clients and those we work with," Miles explained.  "We aren't vendors to our clients, but we are partners on their marketing teams.  Our staff is a partnership of the best and the brightest in the industry and when we work with other companies, we partner with best in class solution providers."
The new website offers information about the company, along with the Miles Learning Library which includes travel marketing trends, valuable data and leading research that will be shared by the company's team of bloggers, and in case studies and white papers.  
With corporate offices in Sarasota, Fla., and Superior, Co., Miles currently provides forward thinking, results driven, integrated marketing solutions to more than 80 destination and hospitality clients across the U.S. and internationally. 
While Miles still publishes local travel marketing guides under the SEE Magazine title, in the company's 50 plus years, services have grown to include online, mobile, email and print content marketing efforts. 

For more information about Miles and its services, visit or call (800) 683-0010.

Media Contact:

Doug Luciani

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