News for the Hospitality Executive |
Multi-property Ski Resort increases business over 48% with new indoor water park and conference center Jay Peak Resort is a popular Vermont outdoor activity destination long valued by guests who like deep snow and high mountains. Now, the Resort is expanding its image with the recent opening of its new 8,000 sq. ft. conference facility and “Pump House;” the largest indoor water park in Eastern North America. The Resort also opened the 176-room Hotel Jay to support its growing seasonal appeal. Jay Peak Resort - Pump House “We expanded our seasonal marketing tactics with our facilities when we opened our 50,000 sq. ft. Pump House water park, Hotel Jay, and its attached conference center,” said JJ Toland, director of communications and partnerships at Jay Peak Resort. “The new water park and conference center strengthen our shoulder seasons, boost our prime winter market, and weather-proof all of our activities. We created very effective Splash and Stay packages in our NORTHWIND Maestro™ PMS and market them through our website’s ResWave online booking software.” Toland noted Jay Peak Resort’s business is up 48% as a direct result of its water park and conference center. “This winter we also built a ‘Ski, Splash and Stay’ package in Maestro reservation software and sell it online. It was our most successful package. Bundling the Pump House with skiing has far exceeded our expectations. Maestro helped our marketing tremendously.” Jay Peak optimizes its expanding multi-property operations using Maestro’s integrated PMS on a single image database. Fairmont
uses creative
online packages to increase shoulder
season occupancy and ADR
5 Star Taboo Resort adds Spa and online up-sell for profitable 4-season business Taboo Resort, Golf and Spa is a coveted destination for professionals and others who value beauty and recreation. Taboo is an ultra-chic property with a 5-Star restaurant, a full-service Spa that opens July 2012, and championship golf course. To make it easier for guests to book rooms, spa appointments, and other services online all year, Taboo upgraded its website, with surprising results. Taboo Resort “To leverage our resort year round we strengthened our online branding and web sales efforts,” said Christina McLaren, marketing coordinator. “We also implemented Maestro’s fully-integrated ResWave booking engine on our website to sell dynamic packages that guests personalize with added amenities. We use the Maestro Property Management Suite and ResWave online booking system so guests may reserve other revenue-generating activities while they book their room online. Taboo is seeing a substantial increase in online revenue with the addition of website guest self up-sell.” For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email [email protected]. Exchange ideas and connect with NORTHWIND
on: Maestro Property Management Solution Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge, and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted, and Web platforms. About NORTHWIND – Maestro PMS NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years’ experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control, and profitability. |
Contact:
NORTHWIND - Maestro PMS Ivana Johnston - Sales & Marketing 8300 Woodbine Avenue, 5th floor Markham, ON L3R 9Y7 Canada Phone: 905-940-1923 Toll Free: 1-888-667-8488 Email: [email protected] www.maestropms.com Media Contact Julie Keyser-Squires, APR Softscribe Inc. 180 River Springs Drive NW Atlanta, GA 30328 Phone: 404-256-5512 Email: [email protected] www.softscribeinc.com |