News for the Hospitality Executive
Madrid, Spain (May 14, 2012) – The Spanish hotel chain has released a four-tier categorization of its more than 100 hotels in 15 countries around the world. The chain's objective is to segment the hotels by grouping them in different categories with similar characteristics to guarantee the best guest experience, and help guests identify products globally.
“This segmentation aligns with our standards in terms of product, service and enjoyment at IBEROSTAR properties worldwide,” said Luis Hérault, Chief Marketing Officer of GRUPO IBEROSTAR. “Within these four categories, we guarantee ‘star’ service for any budget. We have worked on this segmentation alongside our main operators and channels and together have established a classification that works best across our properties.”
The new system classifies the hotels in the following categories:
IBEROSTAR The Grand Collection: The highest category of five star IBEROSTAR properties created for the most discerning traveler. In an exclusive and luxurious setting, guests can enjoy spacious suites and top-of-the-line amenities including gourmet restaurants, exclusive spas and exceptional views. All The Grand Collection hotels are adults only, with the exception of IBEROSTAR Grand Hotel Mencey (Tenerife, Spain) and IBEROSTAR Grand Hotel Budapest (Hungary).
IBEROSTAR Premium Gold: Visitors to these five star properties will discover one of the most competitive services and entertainment offerings available on the market. This selection of hotels is an unbeatable option for families seeking the best food and never-ending entertainment for kids in the most ideal locations.
IBEROSTAR Premium: Within this category are four and five star properties offering memorable vacation experiences for both families and couples. In addition to upscale dining, entertainment and accommodations, the brand also allows couples to book stays at select Adults Only Premium properties within this category.
IBEROSTAR: All visitors will have a fantastically unique experience when they stay at an IBEROSTAR hotel, thanks to the extensive list of activities offered as well as the delicious food and customer service provided. These properties create the ultimate vacation experience for budget conscious travelers.
About IBEROSTAR Hotels & Resorts
IBEROSTAR Hotels & Resorts is a family-owned Spanish hospitality company with more than 50 years experience in the travel industry. IBEROSTAR provides unique vacation experiences, rooted in superior customer service and quality, in the world’s most popular vacation destinations. With more than 100 hotels in 15 countries, IBEROSTAR Hotels & Resorts is committed to offering excellence in quality and service and providing personal attention to each guest.
For more information, please visit www.iberostar.com
Michelle Sobhraj / Candace Meade
212-704-8156 / 212-704-8111
email@example.com / firstname.lastname@example.org