TRUMP HOTEL COLLECTION™ Installs EzRMS™ at its Two Most Recent Property Openings

along Punta Pacifica's pristine peninsula New York – May 18, 2012: Leading global provider of SaaS Revenue and Yield Management solutions, Easy (Ez) Revenue Management Solutions Ltd. (EasyRMS) proudly announces two important additions to its rapidly growing portfolio of prestigious properties around the world.

An EasyRMS client since March 2007, the TRUMP HOTEL COLLECTION’s™ latest properties Trump Ocean Club® International Hotel & Tower Panama and Trump International Hotel & Tower Toronto® have been deployed with the EzRMS™ Revenue Management solution, ensuring each of their collection of luxury properties maximize their market potential and revenues.

At 70-storeys, above the Panama Bay along Punta Pacifica's famed peninsula, the Trump Ocean Club International Hotel & Tower Panama unites exclusive amenities, innovative accommodations and the signature services of Trump Attaché™. This spectacular hotel delivers a superior level of modern convenience boasting 46,000-sq.-ft. of state-of-the-art meeting space and a 13th-floor deck features five radiant pools with exceptional waterfront dining. Staying true to Trump's unmatched reputation for excellence, every aspect of the world-class hotel has been designed to showcase direct ocean view, each of the 369 hotel rooms and suit, some featuring private balconies and deep soaking tubs, is exquisitely furnished in a cosmopolitan and comfortable style.

The 65-storeys Trump International Hotel & Tower Toronto is located in the corner of Bay and Adelaide, in the heart of the financial and entertainment districts placing guests moments from the city's finest attractions including the CN Tower, Rogers Centre, Air Canada Centre, Metro Toronto Convention Centre, Toronto Stock Exchange. Every aspect of Trump Toronto has been designed to showcase stunning views of the surrounding skyline and each of the 261 guest rooms and suites are exquisitely furnished in an elegant yet modern style using a colour palette inspired by champagne and caviar. The hotel delivers a superior level of modern convenience and unrivaled amenities including two floors of spectacular meeting and event space, a 12,000-sq. ft. Quartz Crystal Spa, and exceptional dining at STOCK Restaurant & Bar .

Nathan Crisp, Corporate Director, Revenue Management – TRUMP HOTEL COLLECTION, comments, “The EzRMS™ system has allowed us to standardise and streamline our RM functions, procedures and pricing decisions, providing multiple data points and accurate detailed reporting to each of our team easily and quickly The system is very reliable and has proven to be extremely accurate in helping our team increase revenues across our portfolio of luxury hotels. The product works extremely well with our PMS system, Opera, and we are able to apply the rate decisions and sales recommendations automatically, which creates a great deal of efficiency in our organisation.  We rely on the system’s forecasts, which help us with all our business decisions and provide optimal rate management by room product, market segment and distribution channel which is crucial to our success.  Following the implementation of EzRMS™, our hotels has seen a great deal of improvement, using the forecasting, recommendation and analysis that the system offers and we have been able to maximise revenue opportunities for each of our market segments and sustain RevPAR growth by following the recommendations from EzRMS™."

Phil Robart, Vice President of Sales – The Americas for EasyRMS, says of this exciting new deployment, “We are delighted to continue to grow our business here in the US with such a high-profile luxury product as the TRUMP HOTEL COLLECTION. We are certainly very pleased with the results Nathan and his team have achieved and as with all customers we work closely with him to help them achieve their objectives.”
 
“This is an exciting time for EasyRMS and with the addition of these two beautiful properties, both landmark developments in their respective cities of Panama and Toronto we have two more excellent clients in these important markets. We also look forward to adding new products and services to meet their expanding corporate and property based operations and feel that EzRMS™ provides the ideal combination of forecast accuracy, price optimisation and data integrity to ensure the management and revenue teams have all the tools necessary to lead the market in their respective locations,” Phil continues.

About TRUMP HOTEL COLLECTION™:
Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, and the newly opened Trump International Hotel & Tower Toronto®. TRUMP HOTEL COLLECTION recently acquired Miami’s iconic Doral® Golf Resort & Spa and will assume operations this summer. Trump International Hotel™ Washington, D.C., a redevelopment of the historic Old Post Office building, is slated to open in 2016. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of almost 1,000 clients, EasyRMS is committed to easing the current burden of strategic decision-making and implementation of revenue and yield management techniques and procedures worldwide.