News for the Hospitality Executive |
“Eduardo’s background in hospitality management, as well as his knowledge of every aspect of hotel operations and branding, makes him an ideal fit to lead the B Ocean Fort Lauderdale team,” said Chris Tompkins, B Hotels & Resorts’® Senior Vice President of Marketing and Brand Programs. “Eduardo understands the importance of maintaining brand standards and culture, while bringing his own fresh, innovative approaches to create a unique guest experience.” Fernandez brings nearly three decades of hotel and resort management experience to his new role. Prior to joining B Ocean Fort Lauderdale, Fernandez held various positions with Starwood Hotels & Resorts Worldwide in which he managed new builds within the St. Regis, Luxury Collection, Westin, Sheraton and W portfolios. As the past senior director of operations for Starwood, Fernandez served as the primary contact between ownership groups, brand teams and development groups. As general
manager of the Atlanta
Perimeter Hotel & Suites (previously the W Atlanta Perimeter,)
Fernandez
managed all financial and operational responsibilities and facilitated
developmental opportunities with the real estate group for
Starwood.
Prior to that position, he served as the pre-opening general manager
for the W
Retreat & Spa on Fernandez has
received several
accolades throughout his career including the Delaware Hotel &
Lodging
Association’s Hotelier of the Year (2001) and the ITT Sheraton
President’s
Award (1991). Fernandez holds a Hotel Management Degree from the
Institut
de Tourisme et d’Hotellerie du B Ocean Fort Lauderdale features 240 guestrooms, each boasting breathtaking views of the Atlantic Ocean. All rooms feature The Blissful Bed™ by B Hotels & Resorts®, white leather-front designer furnishings, a 37” or 42” HD LCD television and more. The hotel features SAIA™, a signature sushi teppanyaki restaurant that creates a harmonious experience of the senses in a modish Southeast Asian style, B’stro on the Beach™ offering breakfast, lunch, dinner and wine bar, an infinity edge pool, Pool & Patio Bar, free wireless internet throughout all guestrooms and public areas and complimentary use of iPADs. Headquartered in South Florida, B Hotels & Resorts® brand is a fresh and innovative alternative for today’s travelers, of both business and leisure. The brand upgrades today’s run-of-the-mill lifestyle hotel characteristics with unique elements that invite a broad spectrum of dynamic guests, no matter if 30 years old or 70. The B Signature features are consistent across all B Hotels & Resorts® properties and include the following: B Ambiance™ (a custom sound, lighting and scent program); B Social™ (incorporating communal seating and gathering spaces); B in Touch™ (with complimentary broadband Internet access throughout all public spaces and guestrooms); B Active™ (a fitness center where guests can exercise and re-energize); B Indulged™ (a Spa Suite featuring an invigorating variety of treatments so guests can B Pampered and customize their own experience.) |
Contact: Samantha Jacobs M. Silver Associates 954-765-3636 [email protected] |