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Cornell Center for Hospitality Research to Present 2012
Hospitality Research & Analytics Award

Honor Recognizing Hospitality Industry Best Practices
Driven by Research and Analytics will be Awarded During the
Cornell Hospitality Research Summit in October 2012

Ithaca, NY, May 11, 2012 - As part of the upcoming Cornell Hospitality Research Summit (CHRS), the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration has opened the competition to Hospitality & Travel business organizations to recognize industry best practices. The 2012 Hospitality Research & Analytics Award, presented by IDeaS, will acknowledge outstanding use of research and analytics by the Hospitality & Travel industry. Winners will be recognized during the CHRS Awards Dinner on October 9, 2012 in Ithaca, New York. Deadline for submissions is July 20, 2012.

"IDeaS is delighted to present the 2012 Hospitality Research & Analytics Award," said Vivek Bhogaraju, senior manager of corporate business development. "Amid today's complex marketplace, it's imperative for our industry to take a scientific, data-driven approach to solving business problems. By recognizing the innovators in our industry, we can showcase strategies and best practices that draw clear connections between research, analytics and measurable business results."

The 2012 Hospitality Research & Analytics Award committee, which is composed of equal numbers of industry practitioners and university researchers, is looking for completed practical applications of research and analytics that have significant quantifiable results on an organization's performance. Specific submission procedures are explained on the CHRS website.

"The key purpose of the CHRS is to promote fact-based research and analytics in the industry, with a goal of creating strategies and techniques to improve industry operations," said Professor Rohit Verma, CHR's executive director. "We greatly appreciate the support of IDeaS helping us meet this goal."

The award winners will have the opportunity to explain their analysis and its outcomes in white papers to be published by the Center of Hospitality Research. A total of four Hospitality & Travel business organizations will be cited, two winners and two honorable mentions.

At the inaugural CHRS, in 2010, four companies were acknowledged for their research into practice ideas. They were Best Western, for a system upgrade, McDonald's USA, for development of its McCafé concept, Vivanta by Taj, for innovating guest services, and Wyndham International, for creating a line of employee uniforms made from recycled fabric.

For more information, see the CHRS website, or contact Rohit Verma, CHR executive director, To view 2010 winners click here.

About the Cornell Hospitality Research Summit
Under the leadership of the Cornell Center for Hospitality Research (CHR), the Cornell Hospitality Research Summit (CHRS) brings together industry executives, academic researchers, and other industry leaders for presentations and discussions aimed at developing new ideas, theories, and models that improve strategic, managerial, and operating practices. Set for October 8 and 9, the theme of the 2012 CHRS is "Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward." Meeting at the School of Hotel Administration on the beautiful Cornell University campus, travel and tourism managers, executives, and researchers will work together to set a strategic and intentional course forward to achieve the goals of service excellence and performance growth. Given the many forces that are pushing and pulling the international hospitality industry, the Cornell Hospitality Research Summit 2012 will focus on strategies and approaches for navigating forward.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit


Jane Henion

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