Hallandale Beach, FL, June 21st, 2012 – ZDirect, Inc. announces an interface to Mobile Key by OpenWays, a ubiquitous mobile phone-based front-desk bypass business solution which enables guests to securely use their mobile device as a room key. 

ZDirect’s eCRM engine helps facilitate the sign up process by promoting the OpenWays’ service in the confirmation or pre-stay email and integrating its web forms directly into the OpenWays’ Mobile Key system.  ZDirect captures the information from the sign up form and automatically appends the mobile number to the guest profile in ZMail helping hoteliers to organically build their opt-in mobile database.  Properties can then send targeted on-property SMS messaging via the ZMail platform to their mobile customers to maximize guest revenue during their stay.
 
“Not having to go to the front desk provides a great reason for guests to provide their mobile number” said Shayne Paddock, ZDirect CIO. “Hoteliers can get very creative with their SMS promotions helping use otherwise perishable inventory.  Slow days at the spa or restaurant can be a thing of the past.”
 
“ZDirect allows hotel customers to harness the mobile marketing opt-in dialog that Mobile Key helps create," said Pascal Metivier, OpenWays Founder and CEO. "I see this as a useful benefit for our mutual customers wishing to improve levels of service to guests and engage with them at a level not possible until now.”
 
The program changes the way people check in by making the whole process much quicker, easier and more convenient for the customer.  ZDirect electronically gathers and passes arrival data about the guest’s reservation to OpenWays’ which provides all the necessary information to the guest.  This then enables guests to bypass any front desk line at a suitably equipped hotel and get straight to their rooms without delay.  It’s an optional service offered to guests that prefer not to stop at the front desk and it’s all about freedom of choice and efficiency.  This makes standing in line at the check-in desk a thing of the past.  Guests just book and can walk straight to their room with just a touch of their mobile phone.

Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry.  The maintenance of a single guest profile is essential for an effective e-CRM strategy. With the Patented Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation.  Real People. Real Profiles. Real Results.

With our hospitality application integration (PMS, CRS, Web form integration, Content Management Systems, SFA, Data Warehouse etc.), the ZMail® platform streamlines and centralizes your hotel’s entire electronic marketing initiative by enabling you to capture guest information, such as behavior, purchase history and preferences, as well as prospect information. Our Patented Dynamic Content Engine uses that data to create individualized electronic communication in the form of targeted electronic marketing messages.  The result is a highly personalized on-going dialog, more effective communication and greater profits. Let ZDirect help you convert your prospects to customers and your customers to loyal customers.

About OpenWays:
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 6.2 billion cell phones in service in the world today.