|
Kris Littlewood, who handles Digital Marketing for the group, states “Our partnership with ZDirect’s eCRM fits with our culture which is built on a mission to do everything in our power to understand our customers' individual expectations and exceed them. ZDirect will allow us to enhance our communications to our guests on a more individual basis. It is our aim to build an ongoing relationship with our customers and continue to build customer satisfaction and loyalty.” Kris continues, “English Lakes is dedicated to providing quality service and ensuring guests are well looked after in comfortable surroundings. We are excited that ZDirect will assist us in monitoring our guest’s individual experiences though improved guest satisfaction surveys, allowing our managers to learn from timely guest feedback.” Caren de’Ath, Vice President of Sales at ZDirect, says, “We are pleased to be English Lakes’ eCRM partner and to provide them with an electronic communications tool that delivers highly targeted and personalized communication. With the Dynamic Content Engine, the ZMail® marketing application gives our customers the ability to send personalized and relevant emails to their guests and prospects based on their purchasing habits, behaviors, preferences and a myriad of advanced personalization and dynamic variables. Results include enriching the guest experience, increased bookings, higher REVPAR, and greater brand recognition.” About English Lakes Hotels Resorts & Venues: English Lakes Hotels Resorts & Venues is a family owned and run leisure group in the UK with six very individual properties, four of which are in the Lake District, The Midland in Morecambe and one close to the City of Lancaster. For more information, please visit http://englishlakes.co.uk About ZDirect, Inc:  Based
in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service
Provider
(ESP) for the Hospitality Industry, is a leading provider of
electronic customer relationship management solutions for the
hospitality
industry. The maintenance of a single guest profile is essential
for an effective
e-CRM strategy. With the Patented Dynamic Content Engine and PMS
integration,
ZMail® automatically sends intelligent and personalized
confirmations, pre-arrival emails and post-departure emails with guest
satisfaction surveys via email, mobile communication, SMS, social
networks and
more. Learn about the real people behind every reservation. Real People. Real
Profiles. Real Results.
With our hospitality
application integration (PMS, CRS, Web form
integration, Content Management Systems, SFA, Data Warehouse etc.), the
ZMail®
platform streamlines and centralizes your hotel’s entire electronic
marketing
initiative by enabling you to capture guest information, such as
behavior,
purchase history and preferences, as well as prospect information. Our
Patented
Dynamic Content Engine uses that data to create individualized
electronic
communication in the form of targeted electronic marketing
messages. The result is a highly personalized on-going
dialog, more effective communication and greater profits. Let ZDirect
help you
convert your prospects to customers and your customers to loyal
customers.
|