NEW YORK, NY – June 8, 2012 – The St. Regis New York is delighted to announce the appointment of Trine Ackelman as the Director of Sales & Marketing for the New York flagship property. Trine is a seasoned veteran in the luxury hospitality business. She brings a wealth of industry expertise to the hotel having extensive experience in luxury hotels throughout the world, including; Dubai, Switzerland, Hawaii and San Francisco.

As Director of Sales & Marketing at The St. Regis New York, Trine will be responsible for overseeing the sales strategy for the landmark hotel. She is also charged with building on the strength of The St. Regis’ sales and marketing department by forging strategic partnerships which further solidify the hotel’s position as the finest in the world. Trine returns to the hotel, where she was previously the Director of Sales.

“Trine brings a unique understanding of the New York luxury hospitality market to her role as Director of Sales & Marketing,” commented Paul H. F. Nash, General Manager of The St. Regis Hotel New York. “Her impressive experience and passionate approach make her an ideal fit, and we are delighted to welcome her back to the team.”

In her previous role at The St. Regis New York, Trine served as the Director of Sales where she played an integral role in the Starwood Corporate Strategic Initiatives Team and was responsible for goal setting and presentation of the Strategic Sales Plan. Prior to that, Trine was the Complex Director of Group Sales of the W Hotels of New York where she was responsible for group budget and goal setting throughout the city’s five properties in Manhattan. In 2007, she was nominated for both “Sales Leader of the Year” and “Sales Team of the Year.”

Before her time in New York, Trine was the Director of Sales at the Palace Hotel, Luxury Collection, in San Francisco, California. A Magna Cum Laude graduate of Hawaii Pacific University, Trine has a BA in Communications and a Diploma from Les Roches Hotel Management School in Switzerland. She speaks German, French, Swedish and Danish.

The St. Regis New York, originally founded by John Jacob Astor over a century ago, is revered as one of the finest addresses in the world. The majestic Beaux Arts exterior, elegant public spaces, exquisitely designed guest rooms and suites and unparalleled, bespoke service have preserved its legendary status for more than 100 years. The St. Regis New York is committed to creating extraordinary experiences for guests. The hotel is home to the famed King Cole Bar and celebrated signature restaurant, Adour Alain Ducasse at The St. Regis New York. Ideally located in the heart of Manhattan at the corner of Fifth Avenue and 55th Street, The St. Regis Hotel, New York has received a myriad of awards and accolades over the years from various publications and stands as one of the world’s finest hotels.

About St. Regis Hotels & Resorts
Combining timeless sophistication with modern luxury, the St. Regis brand is uncompromising in its commitment to excellence. Founded by John Jacob Astor with the landmark St. Regis Hotel, New York over a century ago, St. Regis is known for delivering an unrivaled dimension of luxury, bespoke service and refined elegance at the best addresses in the world. The brand plans to further its legacy globally and will unveil highly anticipated St. Regis properties in Atlanta-Buckhead, Baha Mar, The Bahamas, Bahía Beach, Puerto Rico, Bal Harbour and Deer Crest in North America, and in Buenos Aires, Costa Rica, Mexico City and Punta Mita in Latin America. In Asia, St. Regis has announced plans to open properties in Bali, Bangkok, Jakarta, Lhasa, Macao, Osaka and Tianjin. In the Middle East, St. Regis will expand in Cairo, Doha and Bahrain. Personalized service and amenities, enviable locations and luxuriously localized design are recognized worldwide as hallmarks of the St. Regis experience. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com.