News for the Hospitality Executive |
SOUTHLAKE,
Texas- June 21, 2012 - Sabre Hospitality Solutions, the
industry’s leading global hospitality technology
company,
recently released the newest version of its web booking engine, Guest
Connect Flex,
with the specific goal of helping its hotel customers increase revenue
generated from their property websites. With
its “flexible” shopping path designed to make the booking process
intuitive to
every type of traveler, it did not take long for Guest Connect Flex to
achieve
its goal. The market response has been overwhelming
and many hotels are already reporting double-digit increases in
conversion
rates and website revenue.
The Trump Hotel Collection switched to Guest Connect Flex in order to improve the guest’s overall experience (which in many cases starts with the booking), help increase revenues via up-selling opportunities, and help capture their increasing global market. Since switching, reservation conversion rates have increased 50 percent (compared to the same period last year) and net revenue has increased by 29 percent. This immediate performance improvement is not a temporary jump. Conversion rates have continued to surge demonstrating the value of Guest Connect Flex and its ability to meet the needs of Trump’s global guest market. Trump is a member of Preferred Hotels & Resorts which also supports the Guest Connect Flex booking engine with other hotels across the group. "There was specific functionality in the booking engine that we needed to make a true differences for us and our guests, and Sabre’s design and development team was able to deliver on all of them,” said Nathan Crisp, corporate director, revenue management for the Trump Hotel Collection. “They have really enhanced the design and user experience of the booking process along with some other usability items like the comparison shopping feature, sorting, and filtering that will truly make this a rich but simple user experience, thereby helping us increase sales from this online channel.” Guest Connect Flex, utilizes all of the original booking engine’s merchandising functionality like promotional pricing, dynamic packaging and itinerary bookings but adds a new streamlined layout. In-depth market research and usability studies resulted in new features such as comparison shopping, enhanced image galleries with larger photos and “share with” tags to enhance the user experience. As part of Sabre’s SynXis Central Reservation System (CRS), Guest Connect Flex allows for easy management of room and rate distribution to the property’s website, both traditional and mobile versions. Embedded tracking tools make it easy to measure ROI for all of your online marketing campaigns. Other innovative features of Guest Connect Flex include:
Sabre Hospitality Solutions provides technology to the global hospitality industry. It operates one of the industry’s largest Software-as-a-Service businesses. Its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions are used by more than 18,000 hotel properties around the world. Each year, it generates more than $12 billion in revenue for its customers. Sabre Hospitality Solutions is part of Sabre Holdings, a global travel technology company serving the world’s largest industry- travel and tourism. For more information please visit: www.sabrehospitality.com. |
Contact: Kim Blackmon Media Relations Sabre Hospitality Solutions Tel: +1-817-368-5402 [email protected] |