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Continued Recovery in Hotel Room Demand Supports Expected Gains in U.S. RevPAR
in 2012 & 2013, According to PwC U.S. Report

NEW YORK, June 4, 2012-- Despite economic risks associated with a recovery and the European sovereign debt crisis, an updated lodging forecast released today by PwC US anticipates revenue per available room ("RevPAR") recovery in 2012 to remain intact, with stronger price gains anticipated in 2013. As the US economy has inched forward in 2012, travel activity in the US has continued its robust recovery. Business and leisure travel posted solid gains in the first four months of 2012, and even the group segment - one of the hardest hit areas of the lodging sector - experienced an uptick in demand and bookings. As a result of continued recovery in demand, US RevPAR is expected to increase by 6.5 percent in 2012 and 5.6 percent in 2013, building on the strong 8.2 percent increase in 2011.

PwC's updated estimates are based on a quarterly econometric analysis of the lodging sector using historical statistics supplied by Smith Travel Research and other data providers, and an updated macroeconomic forecast released in May from Macroeconomic Advisers, LLC, which expects moderate economic growth in 2012, followed by acceleration in the second half of 2013. Macroeconomic Advisers' outlook expects real gross domestic product ("GDP") to increase 2.5 percent in 2012, followed by an increase of 3.1 percent in 2013, measured on a fourth quarter over fourth quarter basis.

According to PwC, the outlook for RevPAR recovery reflects continued momentum in business travel, including gains in corporate meetings, as well as leisure travel growth that includes greater volumes of international visitors. As a result, lodging demand in 2012 is expected to increase 2.5 percent, which combined with still restrained supply growth of 0.4 percent, is expected to boost occupancy levels to 61.3 percent, the highest since 2007. Hotels across the spectrum of price segments experienced average daily rate ("ADR") gains in the first quarter, reflecting the breadth of the industry recovery. Looking ahead, increased confidence from occupancy gains is expected to allow hotels to raise room rates, particularly in the higher-priced segments of the industry. As a result, ADR is expected to increase by 4.3 percent in 2012 and 4.8 percent in 2013.


2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Occupancy

59.0%

59.2%

61.3%

63.0%

63.1%

62.8%

59.8%

54.6%

57.5%

60.0%

61.3%

61.7%

ADR Growth

-1.3%

0.2%

4.3%

5.6%

7.4%

6.6%

3.0%

-8.7%

0.0%

3.7%

4.3%

4.8%

RevPAR Growth

-2.4%

0.4%

8.0%

8.6%

7.7%

6.1%

-2.0%

-16.7%

5.4%

8.2%

6.5%

5.6%














Source: PwC and Smith Travel Research.


"A sense of momentum is evident, confirming our expectations for continued RevPAR growth," said Scott D. Berman, principal and U.S. industry leader, hospitality & leisure, PwC. "With the steepest portion of the demand recovery behind us, and occupancy rates returning to more normal levels, hotel operators are focusing on opportunities to win and serve customers, while resetting room rates."

A full copy of PwC's US Lodging Forecast can be accessed by visiting: http://www.pwc.com/us/en/asset-management/hospitality-leisure/publications/index.jhtml

About the PwC Network
PwC firms help organizations and individuals create the value they're looking for. We're a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com.

© 2012 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

Contact:
 
Web Site: http://www.pwc.com


 

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Also See: When a Negative Experience Occurs, Fix it Before Check-Out; Issue Resolution and Current Room Amenities Most Important to Hotel Guests, According to Latest Experience Radar Report Released by PwC for the Hospitality Industry / May 2012

With Improved Occupancy, Focus Turns to Pricing in 2012, According to PwC US Lodging Industry Forecast / January 2012
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