News for the Hospitality Executive
Facebook App for Hospitality Businesses
June 27, 2012 - Portsmouth, NH – NEWMARKET INTERNATIONAL, INC. (www.newmarketinc.com) today announced the availability of a MeetingBroker® app for Facebook that enables hotels and venues to connect directly with their meeting and event planners on Facebook. At the same time, Newmarket International announced the availability of the Web and Social Toolkit, which bundles the MeetingBroker app for Facebook together with Newmarket International’s leading RFP business service.
Leveraging Newmarket International’s proven MeetingBroker technology, the leading cloud-based hospitality lead distribution and management platform, venues with a Facebook fan page will be able to extend their web distribution reach and brand value and capture and win new business from their important and growing social media channel, Facebook. The MeetingBroker app is easy to download and customize, and seamlessly integrates with Newmarket International’s Salesforce Automation, Catering & Events, and Marketing solutions. For consumers, the MeetingBroker app allows Facebook users interested in planning events such as family and school reunions to source and book a venue directly from the selected venue’s Facebook page. For hospitality venues, the MeetingBroker app means they do not have to incur the costs to develop and maintain an integrated Facebook solution with their property-based systems.
“With this app, our customers can now offer a consumer-friendly, integrated social media events sourcing and booking tool directly on Facebook,” says Shawn McGowan, COO at NEWMARKET INTERNATIONAL. "We’ve made the app simple for our customers to customize and brand, and it uses our technology to directly tie into existing events booking systems. It’s another example of how Newmarket International is helping our clients deliver an enhanced experience for hospitality guests.”
As a bundled offering, The MeetingBroker app for Facebook app comes at no additional charge to existing RFP Toolkit customers and is immediately available for download from the Facebook App Exchange.
About Newmarket International, Inc.
Founded in 1985, Newmarket® International, Inc. delivers proven business services that turn function space into revenue streams, delivering greater ROI and profitability. Today, Newmarket International solutions are a cornerstone in the global hospitality industry, with more than 28,000 installations worldwide. Our flagship product Delphi® remains the industry standard for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. Hospitality Information Services, MTech, and Libra OnDemand are wholly owned divisions of Newmarket International, Inc. For more information, visit us online at www.newmarketinc.com.
Director, Marketing and Business Development
Newmarket International, Inc.
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