News for the Hospitality Executive |
Parsippany, N.J. — June 13, 2012
— When it comes to
online marketing, "Content is
King," and the more content the better. Hoteliers are finding that
fresh content translates to better search
engine optimization on Google, Yahoo and Bing and other search engines.
What this means to hoteliers
is the more often content is refreshed, the more likely travelers will
find the
site, and not only will they stay longer, but they ultimately will book
while there. If your hotel website is outdated but you don't have the
resources to
keep it maintained, Lodging Interactive has developed a Content
Management
System (CMS) that makes it easy for your content to reign supreme.
Lodging Interactive is an award-winning , interactive and social media marketing agency exclusively servicing the hospitality industry. In addition to content management, the company offers website design and management, reputation management, search engine marketing, real-time analytics and accountability, and an online Guest Review System. "Refreshing a website can be a tedious task unless you have the right tools in place," said DJ Vallauri, Lodging Interactive Founder and President. "Our CMS is easy to use and extremely comprehensive, enabling hoteliers to update or add content anytime, anywhere, and without any hassle.” Last month Lodging Interactive earned three Interactive Media Awards ™ for Outstanding Achievement in the Hotels/Resorts category for its website design services. This is the third consecutive year the company was recognized by the Interactive Media Council for its aptitude in designing, developing, managing, supporting and promoting hotel websites. Using the Lodging Interactive Content Management System, hoteliers can:
To help make online marketing easier and more affordable for all hotels across all segments, Lodging Interactive recently launched a new Hotel Website Solutions program designed to offer web-marketing services at a low, month-to-month fee with all upfront costs removed. Hotels that enroll in this program will automatically receive Lodging Interactive's CMS. "Today a well-maintained and up-to-date website is critical to remaining competitive in the market and driving more direct bookings to your hotel," Vallauri said. "By giving hotels control over their content, it enables them to continually find new ways to redirect travelers from third-party sites to their proprietary websites. And today, direct bookings are the name of the game." To learn more about how Lodging Interactive can assist your hotel with website design, development and maintenance, call 877-291-4411 ext. 701 or visit http://www.LodgingInteractive.com. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com |
Contact: Barb Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] or DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
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