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Kura Hulanda Resorts Enlists Sandton Hotels to Manage
its Two
Willemstad, Curaçao Properties

Will Rebrand as the Sandton Kura Hulanda Hotel & Spa
and the Sandton Kura Hulanda Lodge & Beach Club

Willemstad, Curaçao – June 2012 – Kura Hulanda Resorts, comprised of Hotel Kura Hulanda and Lodge Kura Hulanda & Beach Club, has enlisted Sandton Hotels, a Netherlands-based hospitality management and services company, to handle day-to-day operations for their boutique luxury  properties. Ownership of Kura Hulanda Resorts, founded by Jacob Gelt Dekker, will remain the same. Sandton Hotels will be responsible for resort operations, repositioning, staffing and international sales and marketing. Additionally, the resorts will now be known as Sandton Kura Hulanda Hotel & Spa and Sandton Kura Hulanda Lodge & Beach Club.

“Sandton Hotels is pleased to add Kura Hulanda Resorts to our growing roster of international properties.  Although it is our first Caribbean client, the strong European influence of Curaçao, made it familiar territory,” stated Gui de Vries, Founder and CEO of Sandton Hotels.  “The Kura Hulanda properties are known for their one-of-a-kind, individual styles and have consistently welcomed guests who embrace that. We believe it is the perfect fit for our “Unique Hotel Collection,” and look forward to a long and successful partnership.”
Other notable changes include:
  • A resort restructuring and name change of the property titles from Hotel Kura Hulanda Spa & Casino to Sandton Kura Hulanda Hotel & Spa, and Lodge Kura Hulanda & Beach Club to Sandton Kura Hulanda Lodge & Beach Club
  • Claire Groeneveld, formerly of Blue Bay Hotel & Beach at Blue Bay Curaçao, named Group General Manager for Sandton Kura Hulanda Hotel & Spa and Sandton Kura Hulanda Lodge & Beach Club
  • Henk Scherpenhuysen named General Manager for Sandton Kura Hulanda Lodge & Beach Club
  • Shirley Geerman to serve as Regional Director of Sales and Marketing and PR for both Sandton Kura Hulanda properties
“Sandton Hotels has a respected and strong reputation, not only in the Netherlands, but in Europe and beyond,” stated Peter Heinen, President and Director of Sandton Kura Hulanda. “We are eager to combine our collective experiences and knowledge of the hospitality industry to continue to offer our guests the most enjoyable and memorable stays possible.”

About Sandton Kura Hulanda
Sandton Kura Hulanda, a member of Small Luxury Hotels of the World, is comprised of Sandton Kura Hulanda Hotel & Spa and Sandton Kura Hulanda Lodge & Beach Club. Located in Willemstad, Curaçao, the Sandton Kura Hulanda Hotel & Spa is an  80-room luxury boutique resort featuring meticulously restored 18th and 19th century Dutch Colonial Caribbean buildings spread amongst several glorious courtyards, multiple pools, award winning restaurants, a lavish spa, fitness center and more.  Nestled in the tranquil and idyllic setting of Curaçao’s west end, the Sandton Kura Hulanda Lodge & Beach Club offers a luxurious ambiance coupled with a relaxing beachfront retreat and the seclusion of a unique island hideaway.

About Sandton Hotels
Launched in 2004, Sandton Hotels ( is an internationally recognized hospitality management and services company comprised of a collection of mainly 4-star plus hotels in attractive locations within the Netherlands and abroad.  Each hotel owns and retains its own distinctive identity, closely intertwined with the environment. Sandton Hotels portfolio consists of over 20 properties in six countries including the following locations:  Netherlands:  Château  De  Raay  Baarlo,  De  Nederlanden  Vreeland,  Paal  8

Terschelling, Pillows Zwolle; Sandton Eindhoven City Centre Hotel, De Filosoof Amsterdam, Malie Hotel Utrecht, Resort Bad Boekelo, De Roskam Rheden, Landgoedhotel Vennendal Nunspeet. Belgium: Kortrijk Hotel Broel, Sandton Brussels Centre, Pillows Brussels, Hotel Reylof Ghent. France: Domaine Cocagne, Cagnes sur Mer (Côte d'Azur) Germany: Hotel Bayerischer Wald (Habischried). Austria: Residenz Hochalm Saalbach-Hinterglemm. Curaçao: Sandton Kura Hulanda Willemstad, Sandton Kura Hulanda West Point.


Lisa Schwartz
diamond public relations


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Also See: Shirley Geerman Appointed as General Manager of 80-room Lodge Kura Hulanda and Beach Club in Willemstad, Curaçao / June 2011

Shirley Geerman and Steven Bakker Appointed Resident Manager and F&B Director Respectively at the Hotel Kura Hulanda Spa & Casino, Willemstad, Curacao / March 2009
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