Ciena Hotels and Intelity Forge a Partnership; Intelity's ICE Will Serve Guests at all Ciena Hotels and Suites / June 2012

Orlando, June 4, 2012 - Ciena Hotels and Intelity have announced a partnership whereby the new value-service Ciena Hotels and Suites will be fully equipped with the Intelity's ICE (Interactive Customer Experience ™) guest enterprise platform. The first hotel, located in Cotulla, Texas, is scheduled to open in early 2013.

Bob Zachariah, founder, president and CEO of Ciena Hotels and Suites, said, "We're looking at the hotel living concept with a fresh set of eyes. Our vision for Ciena focuses on guest convenience and service that will be delivered through breakthrough architectural design and with Intelity's innovative ICE guest service platform."

This desire for innovation and novel perspective is shared by both Zachariah and David Adelson, president and CEO of Intelity. “We are positively thrilled to be partnering with the Ciena brand and assisting them in making their distinct mark in hospitality,” Adelson said. “The ICE enterprise platform is perfect for a brand like Ciena that sees smart tech as an opportunity to not only add value to the hotel experience, but to redefine it altogether from traditional standards.”

Ciena Hotels and Suites is the first brand from HotelWorks Development LLC. Intelity's ICE TV, ICE Mobile and ICE Lobby will allow Ciena guests to make requests and order services at the touch of a finger.

About Intelity

Intelity, headquartered in Orlando, Florida, is the creator of the world’s first fully integrated enterprise platform including an interactive guest services interface, ICE (Interactive Customer Experience™), with a full, real-time backend management tool that measures ROI and integrates into 26 hotel management systems from PMS (property management systems), POS (Point of Sale), Ticket, Spa, Restaurant, Room Controls and other management systems. Since beginning operations in 2007, the hospitality solutions company has grown exponentially, becoming a pioneer in hospitality technology with the deployment of ICE across four continents serving almost 500 hotels worldwide, including almost all major brands and many significant independents. The customizable interface allows guests to arrange services via an in-room touch screen tablet (ICE Touch); smartphone (ICE Mobile); TV (ICE TV); laptop (ICE Connect); or touch screen (ICE Lobby). The ICE platform has been recognized industry wide, earning Intelity the industry’s “Most Innovative Hospitality Technology” award in a vote by hoteliers and the Business Traveler Innovation Award for Best Travel Convenience & Efficiency Innovation. Become acquainted with ICE and learn what Intelity’s hotel partners are saying on the Intelity website, www .intelitycorp .com . For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter (@Intelity).

About Ciena Hotels and Suites
Ciena Hotels and Suites is owned by HotelWorks Development, LLC. The company, headquartered in Austin, Texas, is well funded with institutional financial backing from one of the leading Texas banks. HotelWorks’ international investors are diverse in background with interests in the commercial and residential real estate development, energy sector, freight forwarding, technology, software, medical, and international business, who together created a trailblazing hospitality idea factory dedicated to developing smart and unique global hospitality concepts. More information can be found by visiting www .hotelworksdev .com and www .cienahotels .com.

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