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HHM, Hersha Hospitality Management, Updates Brand Identity
Coinciding with the Introduction of its Full Service Division

Transformation Includes New Logo and Redesigned Website

PHILADELPHIA, June 1, 2012
-- HHM, also known as Hersha Hospitality Management, recently announced a rebranding initiative to update the company's identity. The transformation includes a new logo, a completely redesigned website and the launch of a full service division resulting from the addition of several new luxury, upscale and upper-upscale hotels.

"The decision to launch an updated brand identity was a natural step, which helps more accurately portray our increasingly diverse client base, geographic reach and portfolio," said Naveen P. Kakarla, president and CEO of HHM. "For example, many of our potential clients do not realize that one in three of our managed hotels are owned by investors other than our founders, or that we now operate 14 independent hotels and have eight properties throughout Florida and the West Coast."

The logo features an ocean blue block with the company initials in white. It replaces the stylized "H" formerly used to represent HHM and currently the logo for Hersha Hospitality Trust. The new website at is designed to target potential clients, employees and group sales coordinators looking to learn more about HHM.

These brand changes coincide with the creation of HHM's full service division, currently made up of 18 hotels.

"We are aligned to ensure delivery of the focus and expertise required to continue our tradition of industry leading market share and margins across our diverse full service portfolio," said Michael Murray, COO of HHM. "This collection ranges from Hyatt 48 Lex, the first franchised full service Hyatt in Midtown Manhattan, to the AAA Five Diamond Rittenhouse Hotel and acclaimed Lacroix restaurant, to our asset management of the W New York – Downtown."

A full listing of hotels in the full service division can be found online at

About HHM
HHM, also known as Hersha Hospitality Management, operates 89 managed or asset managed hotels ranging from luxury and full service hotels to select and limited service hotels from coast to coast. HHM provides turnkey hotel management, asset management and receivership for properties with leading brand affiliations through Marriott, Hilton, Hyatt, Starwood, and Intercontinental Hotel Group. HHM also operates 14 independent hotels ranging from the Rittenhouse Hotel, a AAA Five Diamond property in Philadelphia, to the oceanfront Postcard Inn in the Florida Keys. Its highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors. Additional information on HHM can be found at


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Also See: Hersha Hospitality Management Diversifies Portfolio with 21 New Management Contracts in the Past 18 Months; Includes Strategic Expansion into Florida and West Coast / May 2012

Hersha Hospitality to Acquire the Bulfinch Hotel, its Eighth Hotel in the Boston Market, for $18.2 million or $228,000 per key / May 2012

Hersha Hospitality Trust Acquires Philadelphia's The Rittenhouse Hotel / March 2012

Hersha Hospitality Completes Sale of 14 Non-Core Properties Generating Net Proceeds of $40.5 Million; Part of an Ongoing Portfolio Transformation, Four More Sales to Close by End of Q1 2012 / February 2012

Hersha Hospitality Names Mark Wagner as General Manager and Deirdre Yack as Area Director of Sales and Marketing for Hyatt 48 Lex in New York City / October 2011

Hersha Hospitality Opens New-Build 116-key Hyatt 48 Lex in New York City / October 2011

The 499-room Hyatt Regency Indianapolis in Indiana Launches $19 Million Guestroom Renovation / October 2011

Hyatt Unveils Hyatt House, an Evolution of its Extended-Stay Brand; 38 Hyatt Summerfield Suites and 16 Recently Acquired LodgeWorks Hotels to Be Rebranded / September 2011

Hersha Hospitality Trust to Sell Portfolio of 18 Non-Core Properties to Starwood Capital Group for $155 million; Agreement Represents the Largest Sale in Hersha's History / August 2011

Edan Ballantine Appointed as Director of Food and Beverage at the Grand Hyatt New York / August 2011

Hyatt Hotels and Extell Development to Build New 54-story, 487-room Hyatt Times Square in New York City / August 2011

Hersha Hospitality Trust to Acquire the 175-Room Hyatt Hotel in Union Square, New York City for $104.1 Million or About $595,000 per key / July 2011

American Resort Management and Hyatt Hotels Open the 100-room Hyatt Place Long Island/East End in Riverhead, New York / July 2011

Hersha Hospitality Trust to Acquire 260-room Marriott Courtyard Westside in Los Angeles, California for $47.5 Million or $182,500 Per Key / May 2011

Hyatt Regency New Orleans, Shuttered Since Hurricane Katrina, Set to Open in October 2011 Following a $275 Million Redesign / May 2011

Hersha Hospitality Trust Acquires 112-room Holiday Inn Express Wall Street and the 81-room Hampton Inn Financial District in New York City / April 2011

Hersha Hospitality Trust Acquires Three Newly Opened Hotels in New York City for $165 million / $284,000 per Key / February 2010

Hersha Hospitality Management Adds 1,000-plus Rooms to Portfolio, Outlines Aggressive Growth Plans Via Third-Party Management/Joint Ventures / October 2009

Hersha Hospitality Trust Acquires the 45-room Duane Street Hotel in the Tribeca Area of New York City for $24.75 million / January 2008

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