NEW YORK, NY – June 20, 2012 – The Association of Travel Marketing Executives (ATME) will celebrate the life of Gary Sain on June 26 by presenting him with a Lifetime Achievement Award at the annual ATLAS Awards Banquet and Dinner.

Sain, who was the President and CEO of Visit Orlando, previously served as ATME’s chairman from 2001 to 2006. Sain is remembered as a hard-working, passionate colleague as well as a devoted father and husband. He is survived by his wife, Pamela, and their two daughters, Vanessa and Olivia.

Sponsored by Discover and Diners Club International, the ATLAS Awards Banquet and Dinner, which is part of ATME’s annual conference, will take place Tuesday, June 26, 2012, at the W Hotel City Center. The reception will begin at 6:30 p.m., followed by dinner at 7:30 p.m. Those interested in attending the dinner who have not already registered for the conference can register online at http://atme.org/.

Donations can be made in Sain's name to UCF Rosen College of Hospitality Management (https://giving.ucffoundation.org/sslpage.aspx?pid=560 ) or to the Destination and Travel Foundation (destinationtravel.org).

ATME’s annual conference, taking place June 26-27, 2012, at the W Hotel City Center in Chicago, will focus on Relevance: The New Marketing Imperative and will help attendees better understand their brand, product and message relevancy in order to capitalize on evolving consumer and market needs.

For information about the awards dinner or conference, visit http://atme.org/ or call Kristin Zern, executive director at (914) 439-2047.

Additional awards being presented on June 26 include the new A List Awards for Revitalization, Top 5 Marketing Agencies, Oddball and The Biggest Leap.

About ATME
The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide.  ATME’s members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations.  ATME is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.