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$10 Million Renovation and Reflagging of the CoCo Key Hotel & Water Resort
to a DoubleTree by Hilton Boston-North Shore in Danvers, Massachusetts Kicks Off

Boston, Mass. (June 15, 2012) – The CoCo Key Hotel & Water Resort Boston-North Shore, located on 50 Ferncroft Road in Danvers, celebrated the beginning of a $10+ million renovation which will convert the hotel into a DoubleTree by Hilton in Fall 2012.  The hotel held a demolition kick-off event on June 12, 2012, marking the start of the construction within the hotel.
Improvements to the hotel include upgrades to the meeting space and the addition of new technological amenities that address the needs of the business traveler, such as 50 mb fiber optic high speed internet and an executive lounge.  Leisure travelers will enjoy the new contemporary look as well as the fun-filled North Shore location of the hotel. This 365 room hotel offers more than 30,000 square feet of flexible meeting and event space, an oversized fitness center, pool with a 65,000 square foot water park activity center, and on-site spa.
“The hotel will be Boston North Shore’s address of choice for all social and business events,” said Matt Doucette, General Manager of the CoCo Key Hotel & Water Resort.  “This renovation and rebranding to DoubleTree by Hilton paired with the hotel’s superior service offerings creates a strong draw for both locals and travelers alike.”
The kick-off event included city officials, members of the press and the general public.  Attendees donated money to participate in the demolition by taking the first “swing of the hammer” to begin demolishing the hotel.  The proceeds benefitted the Flint Library in Middleton, YMCA of North Shore and Haven from Hunger.  The event also featured Chef Christine Demchenko’s North Shore inspired cuisine which will be part of the new food and beverage offerings for meetings, events, and weddings at the hotel.
After renovation is complete the hotel will be branded as the DoubleTree by Hilton Boston-North Shore and will offer all of the perks of a DoubleTree by Hilton hotel along with oversized leisure amenities.  To learn more about the CoCo Key Hotel & Water Resort Boston-North Shore, visit their website.
“Our goal is for The DoubleTree Boston North Shore to become the ‘guest house’ of the community, a place where everyone will be welcome,” said Eric Marx, senior vice president of the hotel’s owner and developer Lightstone Group.  “Ownership intends to invest time, effort and capital into this hotel which will allow it to return to being the premier business and event space in North Shore Boston – a place for everyone to come together, to conduct business, to socialize and to play.”
About CoCo Key Hotel & Water Resort Boston
Located just 19 miles north of downtown Boston in Danvers, Mass., this North Shore hotel is conveniently located close to prominent New England historic sites, popular beaches, golf courses and other entertainment venues. Other amenities include the Tradewinds Restaurant, an oversized fitness center offering an extensive group exercise class schedule and a full-service spa and salon. The hotel’s adjacent 65,000 square foot indoor water park provides a fun getaway for families.  To learn more visit
About DoubleTree by Hilton
With a growing collection of contemporary, upscale accommodations in more than 240 gateway cities, metropolitan areas and vacation destinations worldwide, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward program, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them. To find out information about any DoubleTree by Hilton hotels, travelers may visit our website at or contact their preferred travel professional.
About The Lightstone Group
Founded in 1988 by David Lichtenstein, The Lightstone Group has grown to become one of the largest privately held real estate companies in the United States.  Its diversified portfolio of industrial, office, retail and residential real estate assets includes 10 million square feet of commercial space and more than 8,000 multifamily units in 20 states and Puerto Rico. The Lightstone Group manages its business through operating platforms, each focused on a specific real estate asset class.  Headquartered in New York, The Lightstone Group employs more than 500 professionals.  For more information, visit


Matt Doucette
General Manager

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Also See: Lightstone Group and Sage Hospitality Sign Development Deal for the 366-room DoubleTree by Hilton Boston-North Shore; To Open in Q3 2012 Following $10 Million Renovation and Reflagging of the CoCo Key Hotel & Water Resort in Danvers, Massachusetts / January 2012

Lightstone Group Acquires the 151-room Marriott Courtyard in Parsippany, New Jersey for $9.3 million / November 2011

Danvers, Massachusetts Hotel, Known Currently as CoCo Key, Once Again Seeking New Identity / July 2011

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