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St Giles Hotel New York Appoints Cesar Avery as General Manager

Overseeing it’s Two Side-by-Side New York City Hotels -
The 120-key Tuscany and The 199-key Court

New York, NY – June 5, 2012 – St Giles Hotels has announced the appointment of Cesar Avery as the new general manager for Manhattan portfolio which consists of two Manhattan side-by-side properties – The Tuscany and The Court.  Avery, a nominee for the 2010 HSMAI Big Apple Chapter General Manager of the Year Award, is a hospitality industry executive with experience leading upscale boutique hotels in Washington D.C. and New York City.

“It is with great excitement that we welcome Cesar Avery to the St Giles team. His creativity, energy and experience will be invaluable as we go forward as a company and we look forward to working with him,” said Abigail Tan, director of corporate affairs, St Giles Hotels. “He will also oversee the exciting renovation of The Tuscany which is slated to finish this Fall and re-launch this luxury property, which will feature sophisticated design elements and new amenities.”
Avery joins St Giles after nearly a decade with the 130-room boutique Roger Smith Hotel in New York where he served as general manager for 8 years.  Prior, he worked as their director of marketing. During his tenure the property’s rooms division revenue rose by 40 percent, with average rates increasing by 25 percent.

Avery’s former hospitality posts include the Country Inn & Suites in Cedar Falls, Iowa  as assistant general manager; Best Western New Hampshire Suites & Sheraton National at the Pentagon in Washington D.C. as director of sales and marketing; and the Melrose Hotel in Washington as director of business travel – his last position before joining Roger Smith in New York.

Avery holds a Bachelor of Arts degree in business management from Upper Iowa University and is a 2007 graduate of the General Managers Program at Cornell University.

About St Giles Hotel New York
St Giles Hotel New York is comprised of two side-by-side properties, The Tuscany and The Court, which were acquired last year from Starwood Hotels & Resorts and were previously flagged as W Hotels. The Court features 199 guestrooms and suites, with some of the largest guestrooms in New York City measuring 350 to 1,000 square feet of space. Its sister property next door, The Tuscany offers 120 residential-style guestrooms and suites, some with terraces and patios that look out onto landmark sites, along with oversized living areas, and spacious baths.  The hotels have enjoyed a long-standing history in the heart of historic Murray Hill, recently making New York Magazine’s ‘the best place to live in New York’ list. The hotels were originally built in 1927 as apartments and later converted to hotels in the 1950s.  Both hotels are centrally located in Midtown Manhattan, nearby iconic New York landmarks such as Grand Central Station, the Empire State Building, Times Square, Rockefeller Center, and the 5th Avenue retail district. For more information visit

About St Giles Hotel LLC
St Giles Hotel New York - The Tuscany and The Court are owned and managed by its parent company, St Giles Hotel LLC. Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliates of Cititel Hotel Management or CHM-Hotels.

CHM-Hotels is a consulting and management company that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement. It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development. IGB is also one of the oldest and largest commercial and residential developers in Asia and has been acclaimed for its award-winning, 9.7 acre The Gardens mixed-use project in Kuala Lumpur, Malaysia, which is anchored by a high-end shopping gallery, two landmark office towers, five-star residences and a luxury hotel.

The company’s hospitality portfolio consists of ‘express’, three, four, and five-star luxury hotels and is known for its collection of centrally located hotels. CHM-Hotels operates a diverse range of hotels and resorts globally including MiCasa, an all-suite hotel in Kuala Lumpur; the Cititel Express - Kota Kinabalu; St Giles Kuala Lumpur; St Giles Makati, Metro-Manila; St Giles Hotel Central London; and the St Giles Hotel Feltham Heathrow in the U.K. Future St Giles projects include properties in Penang, Malaysia; London; and Sydney with the aim to have 20 St Giles branded hotels by 2015. For more information visit


M. Silver Associates
Lori Traczyk / Aik Wye Ng
Tel: (212) 754-6500 /

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