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Bartech Automatic Minibar to be Featured in HFTP's

Revenue-generating guest amenity selected for inclusion in model guestroom
of the future at upcoming hospitality technology show.

Las Vegas — June 13, 2012
— Bartech, the leader in automatic profit-generating minibar solutions for the global hospitality industry, announces that its C32 automatic minibar product will be featured in the 2012 edition of GUESTROOM 20X, a futuristic guestroom model put together biennially by international hospitality professional association, Hospitality Financial and Technology Professionals (HFTP). The latest incarnation of GUESTROOM 20X will make its debut later this month at HITEC 2012, the world’s largest hospitality technology trade show, being held June 25th – 28th at the Baltimore Convention Center.

Bartech is the only minibar vendor to be selected for inclusion in this year’s GUESTROOM 20X. This is the third time that Bartech has been asked to participate in the prestigious forward-looking mock hotel room, appearing in three out of the five showcases that have been held, beginning in 2006.

Bartech’s C32 automatic minibar is the latest evolution in hotel minibar operations. This advanced guestroom solution maximizes convenience for both the guest and the hotel, incorporating the latest integrated technologies to increase profits, generate energy savings, improve staff efficiencies and maximize control of inventory and billing. With a generous capacity of 40 liters, the C32 minibar allows the electronic control of up to 32 products, including 12 miniatures or snacks.

“Any hotel claiming to be modern or luxurious must have certain amenities--high-definition televisions, electronic locks, WiFi, just to name a few--and automatic minibars certainly belong on that list, as well,” says Bartech CEO Mario Agrario. “The GUESTROOM 20X selection committee obviously feels the same way, and Bartech is honored to be chosen among the hospitality industry's best-in-class technology vendors."

Bartech is the only automatic minibar vendor to offer fully customizable design options. The C32 model can be built to any size and specification to blend with guestroom décor and can be customized with choice of wooden or glass door with the hotel’s logo.

Bartech is also the only minibar provider to incorporate three different types of sensor technologies into their advanced product design, including infrared, magnetic and micro-switch. This allows Bartech minibars to use the most effective and reliable technology for each type of product dispensed, maximizing reliability and efficiency of the minibar operation and minimizing guest disputes.

Bartech offers the most choices of server communication methods, allowing hotels to adopt the most cost-effective and efficient technology solution to seamlessly integrate minibars with the hotel’s property management system. The five options include the ZigBee platform, Wi-Fi, coax cable, twisted pair and Ethernet communication.

By converting to automatic minibars, hotels are often able to reduce by half the number of minibar attendants on staff, reassigning them to other guest service tasks and trimming the total number of work hours required. On top of the payroll cost savings, hotels deploying automatic minibars routinely increase revenue from minibar sales.

For more information about Bartech and its comprehensive range of automatic minibar solutions, please contact Bruno Agrario at +1 702-778-3489, email or visit

About Bartech | For more than 20 years, Bartech has been a pioneer and a leader in the field of minibar design and technology for the global hospitality industry. Since introducing the world’s first open-display automatic minibar, Bartech has developed a stellar reputation as the provider of the industry’s most powerful and sophisticated solutions to manage hotel minibar operations. With minibars installed in more than 250,000 guestrooms worldwide, Bartech has been selected by many of the most prestigious hotel chains and independent properties worldwide. With an in-house R&D department and worldwide customer support, Bartech is dedicated to continuously enhancing product design, software and system integration with the latest technologies, in order to meet the growing needs of the industry for increased profit and efficiency. For more information, please visit
About GUESTROOM 20X | GUESTROOM 20X is a futuristic guestroom featuring the latest and near-future technologies for the modern hotel room. Hospitality Financial and Technology Professionals (HFTP) produces a new version of the special exhibit every other year. It debuted at HITEC 2006 and has been on display at various trade shows since. Technologies in the exhibit include non-traditional types such as lighting, eco-friendly products, fabrics and furniture, as well as traditional technology such as next-generation televisions, mobile devices, telephones and robots. HFTP has also created a spin-off called GOLF 20X, which showcases the latest in golf course technologies. GOLF 20X will debut at HFTP's 2012 Annual Convention & Tradeshow on October 17-20 in Orlando, Fla.
For more information, contact:

Debbie Bihlman
Tel: +1 (702) 369 5550 x112
Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 (407) 905 0608

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Also See: Manhattan's Luxurious Pierre Hotel Increases Profitability With Bartech's Automatic Minibars; Improved staff efficiency, higher revenue among benefits of Bartech's technologically advanced amenities. / August 2011

Bartech to Showcase Revolutionary Profit-Generating Minibar Technologies at HITEC 2011; Advanced new customizable minibar design and technology helps hoteliers increase profit, operational efficiency and guest satisfaction / June 2011

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