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Preferred Hotel Group Captures Mobile Audience with Sabre Hospitality
Solutions' Mobile Guest Connect Booking Engine

New technology will enhance mobile booking experience for guests and provide
a new marketing channel for hotels

SOUTHLAKE, Texas, April 26, 2012 – Sabre Hospitality Solutions today announced that more than 300 members of Preferred Hotel Group™ have enabled Sabre Hospitality Solutions’ Mobile Guest Connect booking engine. Participating hotels and resorts from around the world have seamlessly transitioned to this booking engine specifically designed to enhance the customer experience on mobile devices.
“Making hotel reservations via mobile devices is a growing trend, and we are excited to provide our members with another meaningful channel to capture bookings,” said Michelle Woodley, senior vice president, distribution and revenue management for Preferred Hotel Group. “Sabre’s mobile solutions give our participating member hotels the opportunity to better serve the growing number of customers who research and book on mobile devices, as well as the flexibility for them to target this group with special offers and incentives that will generate more revenue.”
Mobile shoppers are expected to spend $119 billion globally on goods and services by 2015, up from $12 billion in 2009. Sabre launched their Mobile Guest Connect booking engine in 2011 to help hotels keep pace with mobile spending, and it has grown widely in adoption over the last year. The mobile booking engine is fully integrated into the SynXis Central Reservation System (CRS), making it simple for hotel users to manage this channel via the same dashboard as their other distribution channels, as well as offer special “mobile only” rates and packages that can be tracked with the built-in ROI tracking capability. Preferred Hotel Group members also have the ability to brand the pages and customize the user experience for their mobile audience using the booking engine.
“We have been focusing on the broader view of mobility through a dedicated mobile division at Sabre for some time now.  The exponential growth in mobile traffic reinforces its role as a consumer tool to navigate life across cultural and geographical boundaries. As smart phones get smarter, they present infinitely more opportunities to empower the hospitality industry and their consumer,” said Robert Dawson, vice president of internet marketing and web development services for Sabre Hospitality Solutions. “We can always count on Preferred Hotel Group to lead the charge on innovation, utilizing our mobile suite of solutions to embrace this unquestionable growing trend.”
Sabre Hospitality Solutions provides technology to the global hospitality industry. It operates one of the industry’s largest Software-as-a-Service businesses. Its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions are used by more than 17,000 hotel properties around the world. Each year, it generates more than $12 billion in revenue for its customers.

Sabre Hospitality Solutions is part of Sabre Holdings, a global travel technology company serving the world’s largest industry- travel and tourism. For more information please visit:

About Preferred Hotel Group™
With a global reach extending into 70 countries, Preferred Hotel Group represents a collection of over 600 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit™ Serviced Residences. Preferred Hotel Group offers sophisticated programs such as Preferred Residences™ luxury shared ownership resorts, I Prefer™ global guest benefit program, and Preferred Golf collection of celebrated golf resorts, plus Preferred Family, hotels and resorts certified to provide rich experiences for travelers of all ages. For more information, visit us on the web at and follow us on Facebook and Twitter.

Kim Blackmon
Media Relations
Sabre Hospitality Solutions
Tel: +1-817-368-5402

Nichole DiBenedetto
Director, Global Public Relations
Preferred Hotel Group
Tel: +1 646 465 9783 │ Fax: +1 212 541 7245

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