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Following the Success of National and Mid-America Events, HSMAI to Debut
HSMAI’s MEET West in Anaheim, California, May 30-31, 2012

McLean, Va. (April 20, 2012)
– With great success at the inaugural HSMAI’s MEET National last September, and with continued glowing reviews from participants at HSMAI’s MEET Mid-America in April, the Hospitality Sales and Marketing Association International (HSMAI) now moves west for the first annual HSMAI’s MEET West in Anaheim, Calif., May 30-31,2012 at the Anaheim Marriott Hotel.

“This year’s HSMAI’s MEET Mid-America saw a 20 percent increase in planners over last year’s event,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The fundamental changes we added beginning with our National event, including HSMAI’s TEEM Up, MEET On, MEET University and more, are all imperative to ensure we are offering the most informative, worthwhile trade show in the business. We look forward to bringing the success we’ve seen at HSMAI’s MEET National and HSMAI’s MEET Mid-America to California for our West conference.”

HSMAI’s MEET series is the evolution of HSMAI’s Affordable Meetings®. In addition to having a new name and updated overall vision, HSMAI’s MEET West now has new perks to benefit planners and suppliers alike including:
  • HSMAI’s TEEM Up: Offers a role reversal expo of suppliers and planners where planners and exhibitors can maximize their time for up to 10 short, one-on-one appointments requested by the pre-qualified and hosted meeting professionals
  • HSMAI’s Attendee Concierge: In addition to TEEM Up, planners can utilize the convenience of the HSMAI’s MEET Attendee Concierge and pre-schedule one-on-one appointments during regular trade show hours 
  • HSMAI’s MEET On: Continues the two-day conference throughout the year with ongoing virtual educational seminars and online networking with professionals
  • HSMAI’s Exhibitor Concierge: Features an HSMAI staff sales professional solely devoted to aiding suppliers in making beneficial business connections
  • HSMAI’s MEET University: HSMAI offers top industry experts’ insights geared toward planners and exhibitors through an engaging educational platform covering topics including:
    • YOUR Value as a Meeting Professional
    • Hotels Revenue Management 101 - What You Don't Know May be Hurting Your Business 
    • Return on Investment (ROI) Made Simple
    • Technology Mixology: Choosing the Right Technology Mix for Your Event
    • Prospects - Where To Find Them. What To Do With Them
In addition to the above elements of this can’t-miss conference, Janine Driver, a New York Times best-selling author who specializes in body language and non-verbal communication, will keynote for the entire HSMAI’s MEET series. Driver is CEO of the Body Language Institute and instills invaluable information to help people better understand themselves and others, which in turn construct superior business relationships. HSMAI’s MEET West attendees can hear Janine speak at her session entitled, "You Say More Than You Think: How to Use the New Body Language to Get What You Want."

HSMAI’s MEET series, which is free to attend for qualified planners, strives to formulate new relationships and stresses the importance of in-person conference meetings among industry experts, planning professionals and supply partners, and this year’s HSMAI’s MEET West will include more than 500 planning professionals from all segments of the industry and more than 100 exhibitors who represent hotels, conference centers, audio visual companies and more. Major hotel brands that will be represented at HSMAI's MEET West include Four Seasons, IHG, Hilton, Loews, and Marriott, as well as top destinations and attractions such as Anaheim/Orange County, Colorado Springs, Denver, Disney Destinations, Reno/Tahoe, San Diego, Salt Lake, Tucson, and Toronto.

HSMAI’s MEET Mid-America, the recent Chicago conference that took place in April, saw phenomenal success through the key modifications of the HSMAI’s MEET series transition.

“It's new. It's innovative. It's fresh information,” said Cara Tharp, Federation of Animal Science Societies, Champaign, Ill., of HSMAI’s MEET Mid-America. “I really liked all the changes. I have learned a lot, and after 20 years in the industry, that's saying something."

Exhibitors also saw results from the new format.

“I wouldn't have had the opportunity to introduce our property to these planners if it wasn't for this show,” said HSMAI’s MEET Mid-America exhibitor Calvin Wilson of The Peabody Orlando. “We had a lot of booth traffic, and along with the appointments, I'm excited about the opportunities we have. The show isn't over and I already have five or six RFP opportunities I can take back to my office. HSMAI's MEET is a great opportunity to make a one-to-one connection with planners and build long-lasting relationships.”

Remaining HSMAI’s MEET shows this year:

HSMAI’s MEET National
September 5-6, 2012
Walter E. Washington Convention Center
Washington, D.C.

Booth space is available for HSMAI’s MEET West and HSMAI’s MEET National. Interested exhibitors may contact Craig Baker, account manager, exhibition sales, J. Spargo & Associates, Inc. (703) 679-3942 or

Visit for more information about attending or exhibiting at HSMAI’s MEET series of events for 2012.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

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Lindsay Stout

Natalie Wilson

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