News for the Hospitality Executive |
Riviera Hotel & Casino Improves Online Customer Experience
LAS VEGAS – Apr. 24, 2012 – The iconic
Riviera Hotel &
Casino in Las Vegas has partnered with Evision Worldwide to revamp its
online
presence and create internal processes to improve interaction with
their
customers.
In less than six months since bringing in Evision Worldwide:
The Riviera partnered with Evision Worldwide in August 2011. Since then, the Online Revenue Optimization company has taken over the hotel’s PPC management in Google Search, Display and Bing. Evision has also updated and syndicated the hotel’s email management, capitalizing on an opportunity to reach the hotel’s customers and create brand loyalty. “We look forward to continuing to deliver online marketing services that showcase the Riviera’s already legendary presence, and to raising the bar for future online optimization,” says Melanie Korn, Evision Worldwide’s Managing Director. Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already possess and to create new revenue streams where none existed. Visit www.EvisionWorldwide.com for more information. About The Riviera Hotel & Casino Celebrating more than 55 years of non-stop entertainment, the newly renovated Riviera Hotel & Casino is one of the iconic gaming and hotel destinations in Las Vegas. Located on the north end of the Las Vegas Strip, the Riviera brings a rich tradition of quality, service and hospitality excellence. The Riviera features more than 2,000 rooms and suites as well as 160,000 square feet of meeting space. Headlining entertainment includes Confessions of a Rock Star, starring Pat DiNizio from The Smithereens, the legendary Crazy Girls and nightly performances inside the Riviera Comedy Club. The Royale Pavilion hosts some of the top names in music and entertainment. R Steak & Seafood headlines wonderful dining options, providing “affordable elegance” in a modern setting. With more than 100,000 square feet of casino space, the Riviera offers convenient gaming options for locals and visitors alike. Table game features include 10x odds on Craps, Single-0 Roulette and 3/2 Single Deck Blackjack, the only casino on the Las Vegas Strip where those odds are available. The Riviera has an expansive Asian Table Gaming area, poker area and more than 900 slot machines. Lucky’s Race & Sports Book offers 37 high-definition televisions, individual carrels for horseplayers and the only walk-up wagering window in Las Vegas’ main corridor. For more information on any of the property’s amenities, visit www.RivieraHotel.com. |
Evision
Worldwide Contact: Richard Goulde Director of Marketing Communications (972) 535-6140 evisionworldwide.com
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