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Bahrain's Tourism Industry Shows Strong Rebound with Occupancy Rates
More than Doubling in March 2012 Along with a 14.6% Increase in ADR


MANAMA, Bahrain, April 27, 2012 -- Bahrain's tourism industry is returning to normal as new figures released by STR Global show a strong rebound in the country's hotel industry.

According to the new data, Bahrain's hotel occupancy rates more than doubled in March compared to March of last year. The country posted a 112 percent increase in occupancy rates and a 14.6 percent increase in average daily rates. Overall, Bahrain's hotel industry rose 143.1 percent in revenue growth per room available (RevPAR).

While there is increasing pressure on average room rates in Northern Africa, the situation looks better in the Middle East and Gulf Region, Elizabeth Randall, managing director of STR Global, said.

"In other parts of the region, signs of stabilization can be seen in the strong RevPAR improvements in Bahrain, Lebanon and Jordan. Additional increases of more than 20 percent were reported by Saudi Arabia and Oman, as well," she said.

As a whole, occupancy rates in the Middle East rose 8.9 percent in the first quarter of 2012 to 60.9 percent and RevPAR rose 9.9 percent to $107.23.

SOURCE Kingdom of Bahrain

 


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