News for the Hospitality Executive
The World’s Worst Tourists? Americans Agree, It's Us
WASHINGTON--March 2, 2012-Tired of the “ugly American” stereotype of U.S. travelers abroad? A new LivingSocial survey conducted among more than 5,600 respondents in five countries by Mandala Research discovered that Americans ourselves believe we are the world’s worst tourists. The survey found that Americans, Canadians and Australians all gave U.S. tourists that dubious distinction, while the Irish identified their British neighbors as the worst, and the British called out the Germans for bad travel behavior.
Despite these self-doubts, respondents dismissed another common misperception: that most Americans have never traveled abroad. The survey found that 78 percent of Americans have visited at least one foreign country, 61 percent have visited multiple countries, and 36 percent have traveled to four or more foreign destinations. The average number of countries visited was more than four.
“Our survey puts the old wives’ tale to bed that only 15 percent of Americans own passports,” said Dave Madden, GM of LivingSocial Escapes, North America. “Americans turn out to be pretty active globetrotters, with the average person having visited at least four countries. Unfortunately, Americans have pretty low opinions of themselves as travelers, so it’s time to turn on that Yankee charm and improve our global image.”
Among other findings of the survey:
Four in ten U.S. travelers (39%) admit to having stolen something from a hotel during a visit. The most common items pilfered were towels (28%), bathrobes (8%), batteries (5%), pillows (4%), remote controls (3%), sheets (3%), bibles (3%), and umbrellas (3%).
Two-thirds of employed respondents (65%) said they had taken at least one “staycation” in 2011 by using vacation time to relax at home.
All Work and No Play Makes Jack an American
Americans reported far fewer vacation days from work last year –16 days off – than their peers in Australia (27 days), Canada (21), Ireland (28), and the UK (23). Of those days off, Americans spent 10 days traveling outside of their home city and just under four outside the U.S.
Tough to Cut the Cord
Two-thirds of respondents (66 percent) say they check their e-mail or cell phone while on vacation.
The LivingSocial Vacation survey is part of LivingSocial’s ongoing efforts to discover and share information about local social trends and behavior.
The LivingSocial Vacation survey was conducted online in February 2012 among 4,000 Americans in the top 20 media markets (DMAs) and 1,600 additional respondents in Australia, Canada, Ireland, and the United Kingdom. The survey was conducted by Mandala Research, LLC. Respondents were not limited to LivingSocial members.
LivingSocial helps people around the world find, share and enjoy great local deals and new experiences. We'll help you get more out of your city. Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at significant savings. With a range of products for different interests, like Families and Adventures, LivingSocial helps delight members with the perfect deal for them. Other services include LivingSocial Escapes, which features easy "vacations in a box" to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses. LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has more than 60 million members in more than 20 countries.
Blake Rouhani, 202-695-7037