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Webinar March 21: Learn How to Tell Your Hotel Story on Social Media Channels

Take 45 Minutes Next Wednesday to Join VFM Leonardo and Two Storytelling and Marketing Experts
to Learn How to Tell Your Hotel Story on Social Media Channels.

Toronto, ON – March 15, 2012 – Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and “salesy”.

During this 45 minute webinar, Learn How to Tell Your Hotel’s Story on Social Media, hosted by VFM Leonardo, a strategic storytelling expert and an award-winning hotel marketer will explore social media and storytelling and show you how to reach, engage and convert more travel shoppers with vivid, compelling stories on social media channels. 

Webinar Details
Date: March, 21, 2012
Time: 11:00 AM Eastern
Duration: 45 min + 15 min Q&A

Attend the webinar on Wednesday, March 21, at 11:00AM Eastern Daylight Time to learn:
  • How hotel shoppers use social media channels
  • How to create compelling stories that sell your hotel
  • How other hoteliers engage with consumers on social media
And have your hotel marketing, social media and storytelling questions answered by the speakers during the Q&A session.
Meet the speakers
Lisa Horvat, VP Storytelling & Digital Strategy at Strategic Storytellers, Inc. she is a digital storyteller. She spends her days telling yarns of organizations big and small to emotionally connect with their audiences; and, give their customers and their staff a visual into what kind of experience their brand exudes. With a background in video and over a decade of digital communications and marketing experience, agency and client side, Lisa works for results. From Toyota to RBC and Capital One to Trupanion Pet Insurance and WWF-Canada and George Brown College, she has told countless stories and helped brands flourish online. Follow Lisa on Twitter @lisahorvat.
Adele Gutman, VP of Sales and Marketing at HK Hotels, is a natural sales and marketing leader in the innovative and much acclaimed HKHotels collection. Including Hotel Giraffe; the book-lovers paradise, the Library Hotel; the French Style Hotel Elysee and the Moroccan motif Casablanca Hotel. She has the ability to listen to her customers, uncover their needs and most importantly she always delivers. With a background in sales and marketing, Adele was named 2011 Sales & Marketing Executive of the Year by the HSMAI Greater New York Chapter. Follow Adele on twitter @hoteladele.
Darlene Rondeau, Vice President, Best Practices, Online Merchandising, VFM Leonardo. Darlene Rondeau has more than 20 years of sales and marketing leadership focused on providing solutions for Fortune 1000 Companies, primarily in the travel industry. Currently, Rondeau is Vice President, Best Practices, Online Merchandising for VFM Leonardo. In this role, Ms. Rondeau has the objective of heightening awareness within the hospitality sector about the critical importance of hotels’ online merchandising strategy to include a rich visual presence. Formerly at VFM Leonardo, Ms. Rondeau held the position of Vice President, Hotels, The Americas. Rondeau previously served as Vice-President Sales and Marketing for G2 SwitchWorks. Prior Executive roles also include Vice President for Sabre Integrated Media, Sales & Marketing for Agresso Travel Industry Solutions. Over the last 2 decades, Rondeau’s client list includes worldwide brands such as American Airlines, AT&T, Carlson Wagonlit Travel, Disney, General Electric, Southwest Airlines, and Starwood Hotels and Resorts, The Mark Travel Corporation and USA Today. Follow Darlene on Twitter @darlenerondeau.


About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ - the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit
Connect with VFM Leonardo.


VFM Leonardo Media Contact:
Julie Ford
Toll free: 1-877-593-6634
Phone: 416-263-5446

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