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Deadline Extended to 18 April 2012 to Enter the UK's Considerate Hoteliers
Association (CHA) ‘Annual Considerate Hotel of the Year Awards 2011/12’

Celebrates the Best in Environmental, Sustainable and Socially Responsible Performance
and is Open to All UK Hotels and Small Accommodation Operations

March 28, 2012 - Extra time has been allocated for entering the prestigious annual Considerate Hoteliers Association (CHA) ‘Considerate Hotel of the Year Awards 2011/12’ as the deadline for entries has been extended from 6 April 2012 to midnight, Wednesday 18 April 2012, due to popular demand and to give busy UK hoteliers and accommodation operators an extra twelve days to put the finishing touches to their entries.

Celebrating the best in environmental, sustainable and socially responsible performance, the 2011/12 CHA Annual Awards are open to all UK hotels; plus small accommodation operations – ranging from B&Bs and Guest-Houses, to pubs/inns/restaurants with rooms.  The awards will be presented on Thursday, 31 May 2012, at a special Gala Lunch at the 5-star Four Seasons Hotel London at Park Lane. Bookings are now being taken for the event, which like the awards, is open to all members of the UK hospitality industry – regardless of whether they are CHA-members or not.

At the Gala Lunch – comprising a reception, followed by a sumptuous three course-lunch with wine and coffee – there will be accompanying displays by the CHA Annual Awards’ sponsors, as well as associate sponsors. The cost of attending the CHA Gala Awards Lunch is £98 per person (inclusive of VAT).  For those wishing to book a table of 10, the rate is:  £960 (inclusive of VAT). For bookings and further details, contact: John Firrell, Considerate Hoteliers Association Director and Secretary – telephone: 01308 482313; or email:

Full details of the Gala Lunch and the ‘Considerate Hotel of the Year Awards 2011/12’, including entry forms and timing details, can be found on the CHA website: . A condition of entry will be the provision of each establishment’s Environmental/ Corporate Social Responsibility policy.

The 2011/12 CHA ‘Hotel of the Year’ award categories are as follows:
  1. The CHA’s traditional highest accolade: ‘The Considerate Hotel of the Year,’ again sponsored for 2011/12 by Gilchrist & Soames Ltd, for the best all-round responsible performance – with a special emphasis this year, in conjunction with WRAP, on food waste. Currently, the title is held by Battlesteads Hotel and Restaurant at Wark-on-Tyne, near Hexham in Northumberland.
  2. ‘The Considerate Sustainable Food Award’, supported for 20011/12 by Sustain (the alliance for better food and farming) and Fairtrade, and presently held by Strattons Hotel and Restaurant in Swaffham, Suffolk
  3. ‘The Considerate Green Team of the Year’, sponsored for 2011/12 by Beacon Purchasing and currently held by the team from Firmdale Hotels who look after the group’s London establishments: Haymarket Hotel, The Soho Hotel; Covent Garden Hotel; Charlotte Street Hotel; Knightsbridge Hotel and Number Sixteen
  4. ‘The Considerate Green Champion of the Year’, sponsored for 2011/12 by GRAM UK (Commercial) and presently held by Debra Patterson, the Green Ambassador for The Savoy, London
  5. ‘The Considerate Small Accommodation Provider of the Year Award’, sponsored for 2011/12 by Gilchrist & Soames Ltd. and currently held by Lasswade Country House and Restaurant at Llanwrtyd Wells, Powys in Wales
  6. The National Considerate Supplier of the Year’, sponsored for 2011/12 by Beacon Purchasing and presently held by Suma – the UK’s largest independent wholefood wholesaler/distributor, specialising in vegetarian, fairly traded, organic, ethical and natural products; and the ‘Local Considerate Supplier of the Year’, sponsored by Beacon Purchasing and currently held by Mrs Temple’s Cheese, based at Wighton, Wells-Next-The Sea, in Norfolk
  7. ‘The Best Green Marketing Initiative Award 2011/12’, sponsored by Activeion Cleaning Solutions, will be presented to the hotel/accommodation operator whose award category entry, for the above categories, includes the most outstanding green marketing initiative. Last year, the CHA award judges gave the award to Combe House hotel and restaurant at Gittisham, near Honiton, Devon for its newly restored Victorian Kitchen Gardens which proved to be the driver of the hotel’s best marketing initiatives – both planned and unexpected – in 2010.
About the Considerate Hoteliers Association
Considerate Hoteliers is an association of like-minded hoteliers, whose purpose it is to encourage, assist, cajole and motivate fellow hoteliers to adopt sustainable, environmentally friendly and socially responsible practices. A list of current members can be found at .


John Firrell MIH
Director and Association Secretary
Considerate Hoteliers Association
Tel:  01308 482313
Dr Julian Demetriadi FIH MTS
Managing Director
Tel:  01725 552 835
Fax: 01725 552 861

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