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Softscribe Inc. and UK-Based Johnson King Form Alliance

"Global Reach: Branding Without Borders" Supports Clients with International Strategy

Atlanta – March 6, 2012 – Softscribe Inc. announced an alliance with London-based Johnson King, one of Europe’s most trusted and respected technology PR agencies with offices in the UK, France and Germany. The two companies will provide reciprocal and enhanced local support for clients on a global scale.  Johnson King is also a founding member of Global Reach, a partnership of technology PR specialists across 50 countries.  Softscribe drives worldwide sales through strategic public relations and content marketing campaigns for technology clients in the hospitality, casino gaming, multifamily, government, and related markets.

Mike King, founder and chairman
of Johnson King

Michael Squires, president
of Softscribe Inc.

“We are honored to offer our clients a global expansion of effective sales-oriented marketing services through our alliance with Johnson King,” said Michael Squires, president of Softscribe Inc.  “Mike King and his team built a brand that shines in our industry and in EMEA. The company’s innovative leadership, effective processes and experience mirror what our clients expect from Softscribe.”  Squires noted his company experimented for several years before finding the professional and cultural match with Johnson King that is “near perfection.”
“Companies are increasingly looking for the convenience of having one point of contact in their global communications activities, while still working with boutique, specialist agencies,” said Mike King, founder and chairman of Johnson King.  “We’re delighted to be working with Softscribe to offer our clients global PR support, ensuring they can tap into the expertise of those with in-depth knowledge of the local market.”
For effective, successful results, Softscribe Inc. and Johnson King will share information via regular weekly and bi-weekly conference calls and online collaborative tools.  A  client need only brief the hub agency for maximum efficiency.

About Johnson King
Johnson King is one of Europe’s most trusted and respected technology PR agencies, with offices in the UK, France and Germany. We are also a founding member of Global Reach, a partnership of technology PR specialists across 50 countries. Our award-winning, brand-focused approach is driven by some of the most talented PR professionals in the industry. We combine wide-ranging technology expertise with media and analyst contacts that are second to none.  For more information, please visit

SoftscribeAbout Softscribe Inc.
Softscribe Inc. is a human oriented sales messaging corporation. We help technology companies targeting the hospitality, government, multifamily and related markets shorten the sales cycle and find customers faster.  To do this, we leverage over 12 years of proven experience and innovation, domain expertise and long-term relationships. Our effective, client-tailored public relations and content marketing programs apply SEO and social media to achieve clients’ business goals. Our BEAM methodology applies Buyer personas, online Environment, Awards and Mainstream media coverage to help our clients increase sales. We are proud of our best-in-class clients and would like to help you, too. For more information please visit

Johnson King
Flora Haslam
93 Great Suffolk Street
Phone: +44 207 401 7968
Email: florah(at)
Softscribe Inc.
Julie Keyser-Squires, APR
180 River Springs Drive NW
Atlanta, GA 30328
Phone: 404-256-5512
Email: Julie(at)

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Also see: Softscribe Inc. Signs InvoTech Systems, Inc. / May 2011

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