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Sofitel Luxury Hotels Opens the 238-room
Sofitel So Bangkok in Thailand

PARIS, March 1, 2012-- Sofitel Luxury Hotels is pleased to announce the opening of Sofitel So Bangkok, the second property to open under the Sofitel So label. The beautifully designed hotel overlooks Lumpini Park and is conveniently located in the center of both leisure and business districts.

Thai award-winning architect, Smith Obayawat, and five well-known Thai interior designers teamed up with Monsieur Christian Lacroix, the celebrated French fashion designer to create a hotel inspired by five elements. The hotel's 238 rooms and suites, each equipped with an Apple® Mac mini, reflect the elements of Water, Earth, Wood, or Metal. Each element is assigned to a selection of rooms resulting in four distinctly different experiences for guests. The fifth element, Fire, is incorporated throughout the restaurant and dining areas of the property.

The new hotel boasts two restaurants, two bars and a special chocolate boutique. Red Oven is reminiscent of traditional market-style fare with a contemporary twist. Park Society Restaurant & Bar, on the hotel's rooftop, features stunning views of the city and is complemented by an exclusive area, HI SO, featuring private cabanas. The hotel's Chocolab gives guests and hotel visitors a chance to taste or take home hand-made chocolates and fresh candies.

A full service property, Sofitel So Bangkok offers So FIT, an infinity swimming pool overlooking the city, and So SPA, which resembles a mythological forest. Additionally, four meeting rooms and a ballroom are available for meetings and events.

In addition to So Bangkok, Sofitel will soon celebrate the opening of Sofitel Sukhumvit. The company's current Bangkok hotel, Sofitel Bangkok Silom, will be rebranded as a Pullman property in April. The openings of Sofitel So Bangkok and Sofitel Sukhumvit are clear reflections of the new luxury standards set by the brand during its recent repositioning.

About Sofitel So, intense living
Created by Sofitel Luxury Hotels, Sofitel So personifies its designer boutique hotels vision, the latest addresses, resolutely contemporary. Blending design and pleasure, style and soul, each Sofitel So address aims to express the essence of the destination. A concept that combines Sofitel art de vivre and personal style entrusted to an international name from the world of fashion, the arts or design. Conceived as a story, each address is a new chapter. The book opens with Sofitel So Mauritius and the narrative continues with Sofitel So Bangkok, Sofitel So Mumbai…

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Also See: Sofitel Luxury Hotels Opens Flagship Property in Mumbai, India with Plans for Asia Pacific Growth; Sofitel So Line to Open in Bangkok in 2012 and Singapore in 2013 / December 2011

Following a Three Year Closure for Renovations, Sofitel Legend Old Cataract Aswan on the Banks of the Nile River Reopens as Brand's Third Legend Property / October 2011

Sofitel's 177-room The Grand Completes Renovations and Becomes Sofitel Legend The Grand Amsterdam, the Brand's First Legend Property in Europe / July 2011

Sofitel Luxury Hotels Opens 493-room Sofitel Guangzhou Sunrich in Guangzhou, China / July 2011

Sofitel Luxury Hotels Shares Secrets to Social Media Success with Top Five Facebook and Twitter Tips For Hoteliers / March 2011

Sofitel Luxury Hotels Opens 147-room Essaouira Mogador Golf & Spa in Mogador, Morocco / March 2011

Sofitel to Open First 5 Star Hotel in Cambodia in a Decade, the Sofitel Phnom Penh Phokeethra; Didier Lamoot Opening General Manager / March 2011

Sofitel to Open Three New Locations in One Week: The Sofitel Vienna Stephansdom, Austria, Sofitel So Mauritius, Mauritius and Sofitel Phnom Penh Phokeethra, Cambodia / December 2010

Sofitel Legend Metropole Hanoi Appoints Max Binda to Resident Manager / November 2010

Under a Sale and Management-back Arrangement Accor Sells the Sofitel Grand Hotel in Amsterdam at a Enterprise Value of EUR92 million (US$ 142 million)/ May 2008

Sofitel's Ambitious Strategic Plan: Two New Sister Brands, Robert Gaymer-Jones Named Sofitel's New COO / November 2007

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