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Jumeirah Group Appoints Ross McAuley as Vice President, Brand Marketing
and Shaf Butt as Director of Marketing for the Dubai Commercial Team
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News for the Hospitality Executive |
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Dubai, 13 March
2012: Jumeirah
Group, the Dubai-based luxury hospitality company and a member of
Dubai Holding, has announced the promotion of Ross McAuley to the role
of Vice President, Brand Marketing for Jumeirah Group and Shaf Butt as
Director of Marketing for the Dubai Commercial Team. Ross McAuley (photo
on the right) has been appointed as Vice President of Brand Marketing
for Jumeirah Group. He joined Jumeirah Group in 2007, initially
responsible for Marketing and Innovation across the whole of the
Madinat Jumeirah Resort. Then, as Director of Marketing in Dubai, he
successfully led the central marketing function for Jumeirah’s hotels
and resorts in Dubai, including 70 restaurants and bars, convention and
meeting facilities. Before joining Jumeirah, Ross held marketing and
brand management positions for Sony UK in London and DHL Express Middle
East based in Bahrain. A Scottish national, Ross has a degree in Law
from Aberdeen University in Scotland. In his new role, Ross will be
responsible for driving the Jumeirah brand promise globally and will be
responsible for Brand Management and Customer Experience, Brand
Marketing/Advertising, Guest Recognition and Loyalty, and the Brand
Digital platform for the Jumeirah Group. A British national, Shaf
Butt (photo on the right) has recently been promoted to the
position of Director of Marketing for the Dubai Commercial Team. Shaf
joined Jumeirah Group in 2007, initially responsible for Rooms
Marketing at Madinat Jumeirah – The Arabian Resort. In 2009 he was
promoted to Director of Marketing - Rooms for the Dubai hotels. Before
joining Jumeirah, Shaf held key marketing positions for companies such
as Carphone Warehouse in London, UK and Axiom Telecom in the Middle
East. He holds a degree in Media from the University of Southampton,
England. In this new role, Shaf will be responsible for leading the
whole Dubai Marketing function for Jumeirah’s Hotels & Resorts in
Dubai.About Jumeirah Group: Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and Jumeirah Essex House in New York. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme. |
| Contact:
Jumeirah Group Corporate Communications Director of Corporate Communications PO Box 73137 Dubai, United Arab Emirates Telephone: +971-4-373-0164 Fax: +971-4-301-6655 E-mail: [email protected] Visit us at: www.jumeirah.com |