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Pennsylvania State-wide Tourism Summit Agenda to Include
Representatives from Google and Brand USA

April 30 -May 2, 2012 Event Entitled "Together for Tourism"

Harrisburg, PA
– Hundreds of attendees expected for Pennsylvania’s second annual statewide Tourism Summit, April 30 – May 2 at the Hilton Harrisburg, will have an opportunity to hear from four nationally-known organizations. The three- day event, hosted by The Pennsylvania Association of Convention & Visitors Bureaus (PACVB), the Pennsylvania Tourism and Lodging Association (PTLA) and the Pennsylvania Tourism Coalition will feature:
  • Bryan Lewis, Vice President, Operations & General Counsel for Brand USA
  • Shaun Aukland and Sarah Travis, Destination Marketing Specialists for Google
  • Randy Cohen, Vice President of Research and Policy for Americans for the Arts
  • Victoria Isley, Executive Vice President/Chief Operating Officer for Destination Marketing Association International
Google’s Aukland and Travis will focus on the newest travel trends through the lens of the traveler’s journey including online video, mobile and social media, while Brand USA will showcase “Discover America,” the new national brand advertising campaign set to launch in the spring to attract millions of new international visitors, generate billions of dollars annually, and support thousands of new and existing American jobs.  Cohen and Isley will explain its new partnership and why it’s a viable model for destination marketing organizations, artists and associations in Pennsylvania to simultaneously spark the local economy, enhance the visitor experience, and sustain local artists.

Titled “Together for Tourism,” the event strives to bring together many industry partners to explore ways to work more collaboratively toward a stronger voice for tourism.  The annual gathering of the state’s tourism industry, will include representatives of every facet of state tourism including museums, wineries, golf courses, hotels, restaurants, attractions, the arts, suppliers and many other tourism partners’ largely made up of small businesses and non-profit organizations.

Tourism is a critical partner in bringing jobs and economic development to Pennsylvania. Pennsylvania tourism accounts for more than 433,000 jobs or nearly seven percent of all individuals employed in the state.  In 2010, the industry generated $31 billion in economic impact to Pennsylvania, which equates to $3 billion in state and local tax revenues.

The summit also includes a rally at the State Capitol on Monday, April 30 at 3pm.  Designated “Tourism Day,” the rally will include hundreds of people employed by this vital state industry including costumed characters from area attractions and sporting events, in addition to a variety of exhibits and promotions highlighting the many features of  tourism in Pennsylvania.

The public is invited to join in the celebration of the state’s tourism industry by attending the rally and expo at the Capitol from 10-4pm on Monday, April 30.


Lynn Burkholder

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Also See: Pennsylvania State-wide Tourism Summit Planned to Work Toward a Stronger Voice for the Industry with State Government; April 29-May 2, 2012 Event to Include April 30th Rally at State Capitol / March 2012

The Pennsylvania Tourism & Lodging Association Publishes the 2012 Pennsylvania Meetings Profile; Outlines Important Facts About 390 Organizations that Hold Meetings in the State / January 2012

Agenda Set for the Pennsylvania Tourism & Lodging Association’s Sales & Marketing Conference on November 10, 2011 in Harrisburg / October 2011

Speakers Set for the Pennsylvania Tourism & Lodging Association's Sales & Marketing Conference on November 4, 2010 in Harrisburg / October 2010

The PA Tourism & Lodging Association Holding Fourth Annual Sales & Marketing Conference December 11, 2008 in Harrisburg, Pennsylvania / October 2008

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