by Emily Sze
March 2012
The East Coast’s Mid-Atlantic
States are poised for gaming growth. New casinos have recently opened
or are scheduled to open in Maryland, Pennsylvania, and New Jersey. The
rise of regional competition has deeply impacted mature gaming markets,
spurring new legislation and capital investment in these mature
markets. Most notably, in the last two years Table Games have been
added in West Virginia, Delaware, and Pennsylvania. Deficit-running
states look to gaming as a revenue generator, with hopes it will
balance their budgets. Each state is seeking that their constituents,
or constituent’s money, will stay in state and be taxed instate; thus
the race to provide various attractive and competitive casinos. Several
states are considering adding more gaming facilities, with projects
under construction, pending expansion, or pending approvals or
financing.
NASCENT AND DEVELOPING MARKETS
In the last decade, gaming has expanded significantly in the
Mid-Atlantic States, with many states in the Eastern United States that
lack gaming enacting legislation or paving the way for new casinos. The
success of Pennsylvania, which is predicted to outpace Atlantic City to
become the United States’ third-largest gaming market, is a goal many
other states envy. These developing markets continue to steal market
share from mature markets, in particular Atlantic City, Delaware, and
Connecticut. This article examines recent developments in the
Mid-Atlantic gaming market.
Maryland:
A nascent market, Maryland’s VLT (video lottery terminal) gaming market
is ramping-up after opening its first casino in late 2010. Slots are
legal, but live table games are not. Of five available gaming licenses,
two casinos are open, one is under construction, and two licenses are
pending approval. Maryland is a VLT market, and the majority of the
gaming revenue is retained by the state, similar to a gaming tax; in
Maryland, the revenue retained by the state is 67%.
- In Cecil County, Penn National’s Hollywood Casino opened in
September 2010 with 1,500 VLTs. The Perryville, Maryland property was
the first Maryland gaming facility to open is roughly halfway between
Philadelphia and Baltimore.
- In Worcester County, an independently owned Casino at Ocean
Downs opened with 750 VLTs in January 2011. The property is located on
Maryland’s eastern shore, in a seaside resort market.
- In Anne Arundel County, the Maryland Live! is under
construction and anticipated to open in mid 2012. Maryland Live! is
located next to the popular Arundel Mills Mall; the property’s
complement of 4,750 VLTs is anticipated to be the state’s largest
gaming facility. Maryland Live! is less than an hour’s drive from
Washington, D.C.
- In the city of Baltimore, one qualified bid for the
location-specific gaming license was received from Caesars
Entertainment. The Harrah’s Baltimore would be a 3,750 slot gaming
facility proximate to the Baltimore Raven’s M&T Bank Stadium,
hopefully to open in 2013. Harrah’s Baltimore would be roughly an
hour’s drive from Washington, D.C.
- In Alleghany County, two qualified bids were received for
the Rocky Gap Resort site. The Rocky Gap Resort and Golf Course is
located in the northeastern corner of the state, proximate to West
Virginia. The Landow Partners proposed a 500-slot facility; the Evitts
Resorts LLC, proposed an 852- slot facility.
The opening of Maryland Live’s gaming facilities will surely impact the
Washington, D.C. market. Prior to Maryland’s legislation, the
Washington D.C. market which has no legalized gambling, had to travel
to Hollywood Casino at Charles Town Races in West Virginia,
approximately an hour and a half’s drive. With such an attractive and
affluent gaming market mostly un-penetrated, Maryland’s casinos are
poised for growth.
New York:
New York City finally has its own casino: the Resorts World Casino at
the Aqueduct in Queens, New York. While New York State has had gaming
since 2004, the majority of the racinos, with the exception of Yonkers,
was some distance from New York City which is the state’s most
attractive market. Prior to the opening of Resorts World in Queens, New
York, the closest racino was the Empire State Casino in Yonkers. VLTs
are permitted, but commercial live table games are not legal. Recent
developments indicate the popular governor, Andrew Cuomo, is pushing
for expanded gaming throughout New York, with these developments:
- In New York’s January 2012 State of the State address,
Governor Cuomo pushed for a comprehensive state gaming approach, paving
the way for live table games, and commercial gaming facilities in
choice locations including New York City, the Catskills, Albany, and
Buffalo.
- In October 2011, the reportedly $880 million Resorts World
Casino at the Aqueduct racetrack in Queens, New York opened its first
phase. Additionally, in New York’s 2012 State of the State address,
Governor Cuomo pushed for a massive convention center next to the
property, paving way for a potential gaming expansion. The proposed
Convention Center is expected to cost approximately $4 billion and
would be the largest convention center in the United States. According
to New York Lottery gaming statistics, the Aqueduct casino achieved a
high WPUPD since its opening; for the 65 days open, it achieved a win
per unit per day (WPUPD) of $444.
- Paving the way for a casino in Long Island, the Shinnecock
Indian Nation has selected a site but still faces legal and political
hurdles, including signing a gaming compact.
The opening of the long-awaited Resorts World Casino at Aqueduct could
potentially be the first phase in the Big Apple’s foray into gaming;
legislation may pave the way for table games and new resorts in this
attractive and high-grossing market.
Pennsylvania:
Pennsylvania’s commercial gaming revenue has continued to grow since
slots facilities were introduced in 2006, and live table games were
implemented in July 2010. Of the 14 licenses authorized by
Pennsylvania, 10 casinos are currently operational. Four gaming
licenses in Pennsylvania are not yet active:
- The under-construction Valley Forge Casino Resort is
anticipated to open in spring 2012 with 600 slots (and 50 tables if
approved), but is restricted to only resort-guests gambling. Patrons
may gamble if they stay one night or spend at least $10 at the resort’s
other amenities, including food and beverage outlets.
- The Nemacolin Resort received a gaming license in mid-2011;
but the decision was appealed by another gaming applicant. Due to the
appeal, construction cannot begin. If and when developed, the Lady Luck
Casino is anticipated to be managed by Isle of Capri, Inc. and to
feature 600 slots (and potentially 50 table games if approved).
- A gaming license was originally intended for the Valley
View Downs near Pittsburgh and the Ohio border; American Harness Tracks
purchased the property in mid-2011, and is pursuing a casino gaming
license.
- The revocation of Foxwoods Philadelphia’s casino license in
late 2010 has added uncertainty to Pennsylvania’s gaming industry; the
original investors have appealed the decision, which is now tied up in
court.
- In late 2011, Sugarhouse in Philadelphia received city
approvals for an expansion, but is still seeking regulatory approvals
from the Pennsylvania Gaming Control Board. The expansion is planned to
increase the casino square footage from 50,000 square feet to 90,000
square feet, add a poker room, a parking garage, and two or three food
and beverage outlets. Construction is tentatively planned to start in
summer 2012, with completion by fall 2013.
In particular, Pennsylvania’s gaming revenue continues to grow with the
state’s table games in its infancy and several gaming licenses yet to
be fulfilled. It is anticipated, that if Pennsylvania’s gaming industry
continues to grow at its current pace, gaming revenues will outpace
those of Atlantic City which is currently the United State’s second
largest gaming market.
MATURE MARKETS
As developing Mid-Atlantic gaming markets grow, they are stealing
market share from more mature gaming markets. The impact of declining
gaming revenue is notable in Atlantic City, Delaware, and Connecticut.
These mature markets are seeking to reverse declines with new
development, in particular Atlantic City, the nation’s second oldest
(and currently second largest) gaming market. New Jersey Governor
Christie has continued to push for a reform of Atlantic City which
would follow a more Vegas-style model, enacting legislation allowing
for new casino-hotels less than 500 rooms, as well as other projects to
encourage development. Delaware and West Virginia have added table
games in the last decade, and for now, table games is limited to New
Jersey, Delaware, West Virginia and Pennsylvania commercial gaming
markets.
New Jersey:
In Atlantic City, various developments are occurring in a mature gaming
market that was left for dead. These new projects are anticipated to
help stem the decline in Atlantic City’s gaming revenue, as well as
spark new visitation and increased gaming revenue. These projects
include:
- The Revel, a reportedly $2.4 billion casino-hotel, is
slated to open in mid-2012; the project was stalled for years when
Morgan Stanley, the original investor stopped the project and wrote
down a $1.2 billion loss. The project was restarted with financing from
a consortium of investors and a variety of state incentives including a
$261 million tax credit. The property is anticipated to have a phased
opening, initially opening approximately 1,100 rooms in 2012; there are
potential plans for a second hotel tower.
- The Hard Rock International is planning a $465 million
casino-hotel, which is anticipated to have 200 to 850 rooms, a casino,
nightclubs, a spa, a pool and a parking garage. The project is in early
development and is planned to be built in phases. Reportedly, Hard Rock
is seeking to begin construction prior to July 2012 and open the
property in 2014. The project would not have been possible except for
the passage of new law which permits casino-hotels with less than 500
rooms.
- In Atlantic City, the Golden Nugget brand has been
reincarnated. The Trump Marina was purchased by Landry’s Restaurants
Inc., for $38 million; the sale closed in May 2011. The Landry’s Group
is in the midst of a reportedly $100 to $150 million makeover.
- The Borgata is reportedly investing $50 million in a public
space and guestrooms refurbishment. Reportedly, their Water Club Tower,
i.e. roughly half the rooms inventory, sometimes remains closed midweek
seasonally.
- The Resorts’ Casino is in the midst of a softgoods rooms
refurbishment in its Ocean Tower. The property was reportedly purchased
for $31.5 million by Dennis Gomes and real estate investor Morris
Bailey in December 2010.
- The remaining small-scale and staged casino license is in a
request for proposal process, with a deadline of April 30, 2012. The
previous RFP process had revealed three applicants; (including the Hard
Rock). The other two applicants, ACE Gaming LLC and California Avenue
Ventures LLC notified the NJ Casino Control Commission that they would
not proceed with the pilot program in mid-2011.
- Bader Field, a former airfield and potential casino-hotel
development site, is used sporadically as a large concert venue. A
proposal was received from Win-Win OND for an $848 million family
entertainment complex featuring an indoor water park, condos,
restaurants and a casino; the proposal is contingent upon specific
incentives. The financing, approvals, and deadlines for this project is
unclear.
- In the wake of Christie’s Atlantic City shake-up, various
bills are floating through the legislature and may pave the way for
growth in Atlantic City or outside of it. Potential legislation
includes bills which pave the way for sports betting (assuming a
federal law is modified), paving the way for Internet Gaming (assuming
a federal law is modified), and gaming projects outside of Atlantic
City. These processes all face significant legal and political hurdles.
Time will tell if competing regional casinos will match Atlantic City’s
mix of gaming and non-gaming amenities, but it is clear that Atlantic
City will continue to face formidable and increasing competition that
will make it challenging to reverse the decline in gaming revenues.
However, there is hope on the horizon; December 2011’s gaming revenues
were up 4.2% compared to the same period last year.
Delaware:
Table games at Delaware casinos opened in mid-2010, adding to the
regional competition in the Mid-Atlantic and Northeastern states.
Delaware has three gaming facilities: Delaware Park, Dover Downs, and
Harrington Raceway. These three facilities have added table games in an
effort to compete with other regional facilities, in particular
Pennsylvania properties, which have gained market share.
West Virginia:
Table games in West Virginia were fully implemented in 2010, further
adding to regional competition in the Mid-Atlantic and Northeastern
states. West Virginia supports five casino locations, offering VLTs,
and table gaming.
CONCLUSION AND OUTLOOK
In HVS’ gaming valuation and consulting work, we have seen the impact
of increasing regional gaming competition across the United States. The
rise of regional competition, with the largest recent growth spurt in
Pennsylvania, has adversely impacted markets in Atlantic City,
Delaware, Connecticut, and West Virginia. We anticipate the
nationalization of gaming will continue in the foreseeable future, so
that the majority of states and populations centers will enjoy gaming
in various forms, i.e. Slots or VLTs, and table games, within the
coming decades. From a state point of view, gaming tax revenue is hard
to pass up in these fiscally challenged times; in addition, gaming
increasingly is more commonly accepted as a form of alternative
entertainment.
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About Emily Sze
Emily Sze is a senior
associate with HVS’s Las Vegas office, specializing in the gaming and
hospitality industries. She joined
HVS in 2009 after working as a senior financial analyst for Las Vegas
Sands at the Venetian/Palazzo Resort Casino in Las Vegas, NV; a gaming
analyst for Harrah’s Entertainment, at Harrah’s Chester in Chester, PA;
and as a slot manager’s associate for Harrah’s Entertainment, at
Bally’s Atlantic City in Atlantic City, NJ. She earned a Bachelor of
Science in Hotel Administration at Cornell University, Ithaca, NY.
Emily has completed assignments in the following gaming markets:
- Atlantic City, NJ
- Maryland
- Council Bluffs, Iowa
- Native American Gaming – California
- Las Vegas, Nevada
- Bahamas
About HVS
HVS is the world’s leading consulting and valuation
services
organization
focused on hotel, restaurant, shared ownership, gaming, and mixed-use
real
estate. Established in 1980, the company performs more than 2,000
assignments
per year for virtually every major industry participant. HVS principals
are
regarded as the leading professionals in their respective regions of
the globe.
Through a worldwide network of 30 offices staffed by 400 seasoned
industry
professionals, HVS provides an unparalleled range of complementary
services for
the hospitality industry, including financing, marketing and sales
solutions
for shared ownership real estate. For further information on all of our
services, please visit www.hvs.com.
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