Hotel Online
News for the Hospitality Executive

Improve Guest Experience with Responsive Design Email Marketing

Libra OnDemand announces 'Responsive Design' email marketing for the hospitality industry,
with customized displays on mobile and tablet devices.

Celebration, FL - March 19, 2012 – Many websites now auto-detect mobile devices, including smartphones and tablets, displaying appropriately formatted versions of a given web page. This process of content negotiation makes for a better user experience when viewing web content, however only when that information is embedded into a web page. So, what about emails?
With the continued surge in usage of mobile devices, more than 80% of hospitality consumers, including hotel, restaurant, and entertainment venue guests, now check email inboxes on smartphones and tablet devices. The vast majority of marketing and transactional emails that guests receive on these devices are not formatted correctly for screen size and contribute to a poor experience…until now.
Libra OnDemand is proud to announce that as part of its expanded New Media Hospitality offerings, it can now create and launch “responsive design” email campaigns - emails that will automatically be formatted to fit the screen of the each device. Historically, pre and post stay communications, such as confirmation, pre-arrival, thank you and survey requests that hotels and resorts send out, have elevated formatting and are often challenging, if not impossible, to read on mobile and tablet devices. With this new leading edge capability, guests and travelers that check their email on their mobile devices will automatically be served a correctly formatted and designed email. No more scrolling, squashing, shrinking or pulling the design in order to read the email. The design will be perfectly and properly formatted, “responsive” for that specific user experience.
According to Gregg Hopkins, President of Libra OnDemand, “We are only scratching the surface here.  Hospitality organizations with strict branding and creative needs no longer have to rely on text based content in order to communicate with their guests via email. They can be as elaborate as they desire. Our current resort customers have inquired and we have ‘responded’.”

Follow the link to view:

Responsive Design Email Marketing Examples

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Relationship Management (HRM) system provides a suite of subscription based, easy to use, web applications: CRM & Analytics; Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). Libra OnDemand is a division of Newmarket International, Inc. ( For further information contact Eric Oppegaard at or +1 407 412 9296 x1429.

Eric Oppegaard
Tel: +1 407 412 9296 x 1429
Mobile: +1 203 936 7743

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Libra OnDemand Expands Crew in the Cloud with Additions to Communications and Professional Services; New Additions Will Expand Professional Services and Provide Valuable Marketing and Online Community Insight to Clients / January 2012

Libra OnDemand Poised for Growth with Addition of Three Three Customer Success Managers / November 2011

Libra OnDemand Cloud-Based Solution Provides Valuable Guest Intelligence To Dolce Hotels and Resorts / October 2011

Dreamforce 2011: Great News for Hospitality CRM / Gregg Hopkins / September 2011

Libra OnDemand Introduces Full-Service Hospitality Marketing Solution; New end-to-end service ideally complements company’s core CRM, email marketing and group sales modules / June 2011

Libra OnDemand Collaborates with sbe to Provide Intuitive Service and Higher Levels of Customer Satisfaction / June 2011

Why the Cloud is Right for Hospitality / Gregg Hopkins / June 2011

Libra OnDemand’s Cloud Continues To Grow; Cutting-edge hospitality technology solution enters new markets with major gaming industry implementations and upcoming Middle East expansion / May 2011

Libra OnDemand Makes It Even Easier For Hotels To Achieve Success In 2011; Leading SaaS provider of hospitality technology solutions announces expanded product offerings and flexible pricing options / January 2011

Libra OnDemand Earns Prestigious Hospitality Operations Technology Award From Casino Enterprise Management; Cloud-based CRM solution honored in leading gaming industry magazine’s inaugural technology award competition / November 2010

FORECAST: Cloudy in New York City, as Libra OnDemand Showcases Award-Winning SaaS CRM Solution at IH/M&RS; Industry-leading CRM provider to demonstrate how their cloud-based suite of applications saves time and money for hotel clients around the globe / November 2010

Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users;’s Chatter, embedded in Libra OnDemand, boosts CRM efficiency and improves internal communication / October 2010

Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Platform; New Libra OnDemand Web site leverages the power of to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of / March 2010

Libra OnDemand Selected as Finalist in Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.