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News for the Hospitality Executive |
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| MCLEAN,
Va. (March 26, 2012) – The Hospitality Sales and Marketing
Association
International (HSMAI),
a thought leader and catalyst for
hotel revenue growth, will host its growing annual program focused on
revenue
management in Baltimore, Md., on Monday, June 25, 2012, at Sheraton
City
Center. The HSMAI Revenue Optimization Conference (ROC), co-located with the annual HITEC show, is a one-day interactive program that discusses cutting-edge trends and best practices for companies in regard to revenue management including challenges, solutions and strategies to guide revenue optimization professionals. Attendees will be able to gain insight from industry experts at Wyndham, Kalibri Labs, RoomKey, Oliver Wyman, Avis, and many more. “HSMAI is completely dedicated to keeping hospitality professionals the best in the industry, and the Revenue Optimization Conference is an integral part of that,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “It is our mission to ensure each attending individual builds on their knowhow of revenue management and be well-informed of all aspects of the evolving industry, the challenges and how to effectively implement strategies to improve their businesses. HSMAI’s ROC has become a must-attend event within the hotel industry, with corporate and regional revenue professionals from more than 70 hotels companies in attendance in 2011.” ROCketing the industry forward, the overall focus of ROC this year is the “Evolution of Revenue Management.” ROC is proudly organized by HSMAI’s Revenue Management Advisory Board and strives to encompass top-of-mind issues and trends in revenue management for the hospitality industry. When planning ROC, the Board takes into mind feedback on the conference from prior years to make sure the conference continues to address the most crucial topics to attendees. Last year’s ROC conference of more than 300 professionals garnered 92 percent of participants rating the conference as excellent or good. “This year’s Revenue Optimization Conference will build on the success of previous events and deliver expert insights on pricing, distribution, consumer analytics and much more,” said Sloan F. Dean III, CRME, Vice President, Sales & Marketing, Interstate Hotels & Resort, and co-chair of HSMAI Revenue Management Advisory Board. “There will be an added emphasis on technology and distribution since both areas are changing at a rapid pace. ROC 2012 is shaping up to be the strongest HSMAI Revenue Management Conference we’ve hosted to date, all with the goal of helping industry professionals lead their revenue management operations as the discipline continues to evolve.” This year’s ROC will offer the below sessions. Conference sessions include:
The Platinum Conference partner is IDeaS™, a SAS Company. Silver Conference partners include Amadeus, Easy RMS, Digital Alchemy, PROS, STR and Travelocity. Bronze Conference partners include Hospitality Financial and Technology Professionals (HFTP). Exhibitors include Datavision Technologies, Inc., Rainmaker, Revinate, TravelClick and TripAdvisor. Media partners include Global Presentations, LLC, HotelNewsNow.com, Hospitality Upgrade and HSyndicate. Following ROC, senior hospitality professionals responsible for marketing and sales in a resort setting also can participate in HSMAI’s Resort Marketing Strategy Conference in Baltimore on June 26. Additional details are available online. For more information on ROC or to view the complete conference schedule, visit www.hsmairoc.org.  About
HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1. |
| Contact: Lindsay Stout Edelman 214-443-7586 [email protected] Natalie Wilson Edelman 214-443-7588 [email protected] |