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Cowtown Proved to be a Popular Hotel Destination in 2011 with Occupancy Up 8%
and RevPAR Increasing 11% Over 2010

By Sandra Baker, Fort Worth Star-Telegram, TexasMcClatchy-Tribune Regional News

March 12, 2012--Buoyed by Super Bowl XLV and a strong year of meetings and conventions, demand for Cowtown hotel rooms was up in 2011 and with it hotel revenue, according to the Fort Worth Convention & Visitors Bureau.

Hotel demand, or total rooms occupied, was up 8 percent over 2010, the bureau said, citing Smith Travel Research, considered the industry standard in hotel research. Total room revenue rose 11 percent, to $257 million from $231 million in 2010, the bureau said.

At downtown hotels, total demand reached 658,656 room nights at the end of last year, a 10.7 percent increase from 595,175 room nights in 2010.

Revenue increased 13 percent, the bureau said.

David DuBois, the bureau's president and CEO, called 2011 "exceptional" for the local hotel industry.

"The most telling measure is our increase in room nights," DuBois said. "Fort Worth is one of the friendliest and most unique destinations in the United States, and we are fortunate that our city continues to invest in infrastructure and tourism, creating an even stronger destination."

More than 5.5 million people visit Fort Worth annually and generate $1.3 billion in economic impact, the bureau said.

Sandra Baker, 817-390-7727

Twitter: @SandraBakerFWST


(c)2012 the Fort Worth Star-Telegram

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