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Destination Marketing Association International (DMAI) Expands Membership
to Welcome National, Provincial and State Destination Marketing Organizations

WASHINGTON, DC (March 21, 2012) - Destination Marketing Association International (DMAI) has expanded its bylaws to welcome official national, provincial and state tourism organizations as members.

"We are excited to extend our membership to official destination marketing organizations (DMOs) of every level, from the largest country to the smallest town," said Michael D. Gehrisch, President & CEO of DMAI. "DMOs of every size from around the globe can benefit from DMAI membership, including access to extensive industry-specific resources and professional development and connecting with our vast network of destination marketing professionals."

Recommended by the DMAI Membership Committee, overwhelmingly supported through a vote of DMAI's general membership, and unanimously approved by the DMAI Board of Directors, the official expansion of the association's membership is being applauded by several organizations.

"The Mexico Tourism Board values DMAI's great education and certification programs, as well as its outstanding business sales opportunities such as Destinations Showcase," said Eduardo Chaillo, CMP, CMM, Executive Director Meetings Industry, Mexico Tourism Board. "I am very pleased that DMAI is embracing National Tourism Organizations (NTOs) within its membership.  DMAI is the perfect place to involve NTOs in the global discussion of cutting edge destination marketing, knowledge and evolving business opportunities."

Additionally Chris Thompson, CDME, President of Visit Florida (an accredited DMO), said, "DMAI offers unsurpassed developmental and educational resources for destination marketing professionals and their organizations. Their marketing and networking opportunities provide productive platforms for all DMOs to celebrate and create best practices with peers."

DMAI represents 600 official destination marketing organizations (DMOs) and 3,500 professionals around the world. As a serious engine creating jobs and economic growth, DMOs drive the very lucrative travel and tourism sector that now accounts for 9.2% of global GDP, 4.8% of world exports and 9.2% of world investment.

The DMAI membership bylaws now define an official DMO as the principal organization of a given political division or subdivision (i.e. country, nation, province, state, region, metropolitan area, parish, borough, town, district, county or city) that is organized to promote its respective destination to attract visitors and/or to solicit and service conventions, and is authorized by its appropriate incorporated government entity as the representative of these functions.

For more information about DMAI membership and benefits, visit or contact Karen Gonzales, CMP, Senior Vice President Membership & Operations, at

Destination Marketing Association International (DMAI)  advocates for the professionalism, effectiveness, and significance of destination marketing organizations worldwide. Representing over 600 destination marketing organizations (DMOs), DMAI's membership includes more than 3500 DMO professionals, students, educators, and industry vendors and partners in over 20 countries. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked on behalf of DMOs since 1914.


Kristen Clemens, +1.202.835.4214
Vice President of Marketing and Communications, DMAI

Andrea Cates, +1.202.835.4205
Manager of Marketing and Communications, DMAI

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Also See: Meeting Professionals International Foundation (MPIF) Partners with Destination Marketing Association International on Research Initiative; Goal is to Provide Best Practices for DMOs and CVB's while Working with Meeting Planners / February 2011

Destination Marketing Association International (DMAI) and the International Association of Venue Managers (IAVM) Partner to Produce New Convention-centric Resource / January 2011

Meeting Planners Resigned To A Seller’s Market / PKF Hospitality Research Survey of Meeting Planners / Robert Mandelbaum / January 2008

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