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Travelodge to Open 41 Hotels in 2012 Throughout the
United Kingdom with 11 Properties in London

LONDON, January 31, 2012 - Today the UK's fastest growing hotel company, Travelodge, has announced it will be opening 41 hotels [ ] (3610 rooms) this year and creating 1,000 new jobs across the UK.

These new properties, at an investment of GBP246 million, will boost the company's estate to 537 hotels and over 39,000 rooms.

Eleven of the new Travelodges opening this year are located in London - further cementing the company's position as the biggest hotelier in the capital. These 41 new hotel openings will create 880 new jobs across the country. In addition to these positions, Travelodge is also creating a further 120 new apprenticeship places on its successful Junior Management Programme (JuMP), which was launched last year.

The bespoke scheme was developed to support Travelodge's aggressive growth strategy and to help Britain's unemployed youngsters back into work. It offers school leavers an alternative career choice to university. The fast-track management programme provides a real job, with the opportunity of on-the-job training throughout the business which is combined with further education, the opportunity to earn up to GBP30,000 and to become a hotel manager in three years, in stark contrast to a university education, which incurs an average debt of over GBP53,000* followed by the prospect of an overcrowded jobs market.

Guy Parsons, Travelodge Chief Executive said: "We are delighted to be opening even more new hotels and creating even more new jobs this year compared to 2011. Despite the ongoing tough economic climate, Travelodge is continuing to open hotels at a faster rate than anyone else and create much needed jobs, which is exactly what the British economy needs right now.

"The demand for good quality budget accommodation is growing at such pace across the country that we have added 146 new UK locations to our target requirements list. Therefore we can build more hotels in the locations where consumers need them. With our ability to be flexible and innovative in terms of the development schemes we can undertake, we are in a very strong position to achieve our growth target of having 1,000 hotels by 2020."

The ability of Travelodge to capitalise on the opportunities provided by its own strong trading position is greatly helped by its flexible development model. Last year, Travelodge announced its 'Metrolodge' strategy, which will see it taking smaller properties in sought-after locations and office buildings across the UK. Travelodge's success reflects the demand for budget hotels [ ] in prime central areas and historic UK holiday sites to support the growing Staycation trend.

About Travelodge

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 490 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at, where room rates start at GBP19 per night. The chain employs over 6,000 staff.

*The source for the predicted student debt figure comes from the BBC 


Shakila Ahmed

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Also See: Travelodge to Target Britain's National Park Visitors; Searching for 37 Suitable Hotel Sites Near 15 National Parks / August 2011

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